Lice Treatment Center® Confirms That Super Lice Are Spreading Around The Country

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On February 29th, 2016 Lice Treatment Center's President, Liz Solovay was featured on NBC Connecticut Channel 4 News confirming that head lice, once mostly confined to young children, are now a multi-generational problem

"Head lice are now a multigenerational problem."

On February 29th NBC Connecticut’s Channel 4 News joined hundreds of other American media outlets in broadcasting scary publicity about the prevalence of “super lice” that are resistant to well-known and often toxic over-the-counter lice treatment products.

During the feature, Elizabeth Solovay, president and co-founder of Lice Treatment Center® (LTC), a pediatrician-owned lice treatment company, underscored the fact that head lice, once mostly confined to young children are now a multi-generational problem. Solovay said that requests for LTC’s lice removal service has more than doubled in the past 2 years. “Head lice infestations”, she stated, “are now rampant among all age groups from young children to teenagers, college students to parents and even grandparents.” As a result, people of all ages are now looking for all-natural head lice repellent and treatment products that are not only effective but safe for all.

Lice Treatment Center’s, co-founder and medical director, Dr. Elin Cohen, emphasizes that the so-called “super lice” are just a strain of head-lice and, like ordinary head lice, are not dangerous but are much harder to eliminate. Like ordinary head lice, “super lice” can cause turmoil in schools, spoil family vacations, and even close summer camps because the itchy infestations spread easily through close personal contact and sharing personal belongings. No child or adult is immune. In fact, children or staff members with head lice are barred from some schools and most summer camps.

According to the Centers for Disease Control, there are an estimated 6 million to 12 million cases of head lice infestations per year just in children--ages 3 to 11 years. Like most parasitic invasions, the sooner in the life cycle that head lice are discovered and treated, the better. But deterring an infestation altogether is preferred in order to reduce the risk of spreading head lice to friends and family. Parents can help reduce the risks by performing regular head-checks or screening throughout the year.

If head lice are discovered, it’s not the end of the world. In fact, Lice Treatment Center® (LTC) offers a full line of all-natural, non-toxic lice-repellent products without a prescription. Formulated to protect children and adults from infestations, these effective and safe products are available on-line and select drug stores and salons. In addition LTC has a large team of trained and certified lice treatment professionals that will come to your home to treat a lice infestation anytime.

In 2005, Dr. Cohen, a Connecticut pediatrician, and Ms Solovay, a successful business woman co-founded the Lice Treatment Center, LLC after some of their own children contracted lice infestations that seemed impossible to cure. The two busy mothers combined their experience and determination to create a company that offered comprehensive, effective and safe method to help others facing similar outbreaks.

Dr. Cohen, now the medical director of Lice Treatment Center®, formulated and tested a line of all-natural, non-toxic lice treatment and repellent products that are now sold nationally under the brand names Jolis Cheveux™ and Lice Insurance™ without a prescription. In addition to its products and on-site lice treatment services, LTC also offers Lice Insurance™ head check programs to schools and camps throughout the U.S. Since its founding, Lice Treatment Center has successfully treated more than 30,000 families from coast to coast.

For more information about head lice prevention strategies and treatments, visit or call 1-888 LICE AWAY.

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Judith Halleran
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