AIM Dental Marketing offers online book to show practices how to do well by doing good

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AIM Dental Marketing (ADM), with permission from author Bruce Burtch, is helping spread the good word about dental cause marketing by now offering acclaimed and complimentary e-book.

Dental Charity
We take our commitment to giving back very seriously, and we know most dentists do too. It's been particularly gratifying to me to have witnessed the recent explosion in the number of practices who are embracing the concept of doing well by doing good.

"Those who know me know that one of the key core values to which we subscribe is philanthropy." says ADM President, Daniel A. 'Danny' Bobrow. Bobrow continues "We take our commitment to giving back very seriously, and we know most dentists do too. It's been particularly gratifying to me to have witnessed the recent explosion in the number of practices who are embracing the concept of doing well by doing good."

Bobrow started the Dentists' Climb For A Cause Foundation in 1998 following 6 years of successful nonprofit event management. With nearly 25 years of experience under his belt, he's seen time and again how practices who effectively harness the cause marketing concept do more for their chosen charity, while at the same time growing their practice.

Cause Marketing Defined
Cause Marketing is the process whereby an individual or organization seeks to achieve one or more business objectives as a consequence of its commitment to some form of philanthropy. An important distinction made in the definition is that any benefit inuring to the practice is as a result of its commitment to helping grow the charity.

Cause Marketing is Good for Business
A recent Study* found that 85% of consumers surveyed have a more positive image of a product or company when it supports a cause, and 80% are likely to switch brands similar in price and quality, to one that supports a cause.

Another Study** determined that 77% of employers agreed "It’s important for my company to provide employees with opportunities to become involved in causes." 79% of employees feel a strong sense of loyalty to their company because of its commitment to social responsibility, and 57% stated that their company’s commitment to addressing social/environmental issues is one of the reasons they chose to work there.

"Some of the ways we deploy cause marketing, also called cross sector partnerships, for dental practices include: event management support, public relations, and referral programs that reward new patients and patient referrals by making a donation to their select charity. The more closely aligned the charity is with your practice purpose, the better. For example, if you are a practice committed to oral systemic health, a terrific way to get current and prospective patients to think differently about you and dentistry is to support oral cancer research or treatment. The possibilities truly are limited only by your imagination and passion!"

Readers may download the 244 page e-book by pointing your browser to
https://www.americandentalmarketing.com/wp-content/uploads/2016/01/Win-Win-for-the-Greater-Good.pdf

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Daniel Bobrow
@AIM_Marketing
since: 07/2011
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