San Francisco, California (PRWEB) February 29, 2016
Unlike the Social Graph popularized by Facebook, which represents relationships between known individuals and is primarily used to better target media, ThreatMetrix has developed the graph framework for anonymized global digital identities on the internet to fight cybercrime.
The Digital Identity Graph maps the complex and ever-changing associations among people and their communication devices, account credentials, telephone numbers, physical addresses and the businesses with which they interact. Using the underlying graph framework, ThreatMetrix can define digital persona relationships on a global scale, enabling businesses to identify fraud and cyberattacks with real-time speed and precision without compromising privacy.
The Digital Identity Graph framework is a data science and engineering achievement with multiple far-reaching applications. ThreatMetrix anticipates that these concepts will be adopted broadly and yield enduring value for the security and fraud prevention industry as a whole.
“Establishing authentication in today’s global and digital economy is incredibly complex – ask anyone working in fraud prevention, enterprise information technology, or even the front lines of small businesses all over the world,” said Armen Najarian, chief marketing officer. “We believe that our achievements mapping the Digital Identity Graph will pave the way for broad industry adoption and aid in solving unique authentication challenges confronting the public and private sectors.”
Today, the Digital Identity Graph is the underlying fabric that powers global shared intelligence through the ThreatMetrix Digital Identity Network. ThreatMetrix applies machine learning, behavioral analytics and other advanced techniques on top of the graph across 2 billion monthly transactions serving 4,000 customers globally. The graph is strengthened with every transaction through the ThreatMetrix network, mapping the relationships of digital identities across the globe.
“The Digital Identity Graph allows us to leapfrog established authentication procedures that are widely known in the analog world,” said Andreas Baumhof, chief technology officer. “For example, the traditional credit bureau model of authentication based on knowing a name, physical address or social security number is rapidly becoming outdated and irrelevant. This static information is already known to fraudsters due to numerous data breaches. The power of the graph is knowing when your information is used out of context – without even needing to know who you are. In milliseconds, we can differentiate between a cyber attack and a trusted user without compromising privacy.”
- View a two-minute Digital Identity Graph explainer video at threatmetrix.com/graph
- Read more about authentication on the Digital Identity Wikipedia page
- Learn more about the ThreatMetrix Digital Identity Network
ThreatMetrix is exhibiting at RSA Conference in booth #4126 in the North Expo. The speaking schedule is as follows:
- Monday, February 29, 8:15 a.m. PT, Intercontinental Hotel (Invite Only)
- Alisdair Faulkner, chief products officer: Authentication and Fraud Prevention in a Zero-Trust World
- Tuesday, March 1, 11:10-11:25 a.m. PT, South Expo (Open to all RSA attendees)
- Ofer Mizrach, vice president, products: Eviscerating Cyberthreats through Global Shared Intelligence
- Friday, March 4, 10:10-11:00 a.m. PT, West Expo, Room 3018 (Open to all RSA attendees)
- Andreas Baumhof, chief technology officer: The State of End-User Security using Global Data from 30,000 Websites
ThreatMetrix®, The Digital Identity Company™, is the market-leading cloud solution for authenticating digital personas and transactions on the Internet. Verifying more than 20 billion annual transactions supporting 30,000 websites and 4,000 customers globally through the ThreatMetrix® Digital Identity Network, ThreatMetrix secures businesses and end users against account takeover, payment fraud and fraudulent account registrations resulting from malware and data breaches. Key benefits include an improved customer experience, reduced friction, revenue gain, and lower fraud and operational costs. The ThreatMetrix solution is deployed across a variety of industries, including financial services, e-commerce, payments and lending, media, government and insurance.
For more information, visit http://www.threatmetrix.com or call 1-408-200-5755. Join the cybersecurity conversation by visiting the ThreatMetrix blog, Facebook, LinkedIn and Twitter pages.
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