Equator Pure Nature Launches PiPPER STANDARD Products in Laos

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ASEAN’s leading natural cleaning products company comes to its third Southeast Asian market as the ASEAN Economic Community launches

Equator Pure Nature Co., Ltd. (EPN), Southeast Asia’s leading manufacturer of natural household cleaning products, has made Laos the third market for its PiPPER STANDARD® products. The Bangkok-headquartered company’s full line of powerful, naturally-based PiPPER STANDARD® products are now available in Laos at the newly-opened Rimping Supermarket, located in the View Mall, Xaythany District, Vientiane.

With availability in Vientiane, Laos becomes the third market where PiPPER STANDARD® products are sold, following launches in Thailand and Myanmar.

“In Laos, as across ASEAN, we are seeing an increasing demand for products like PiPPER STANDARD® that address growing concerns about health and the environment,” Equator Pure Nature CEO, Mr. Peter Wainman said. “We are very proud to make Laos our third market as the new ASEAN Economic Community launches."

“In markets big and small, smart ASEAN consumers know that a healthy environment begins at home, and are removing unwanted chemicals from their daily lives,” Wainman added. “The benefits of going natural are as important in Laos as in Indonesia, and that’s one of the reasons we foresee significant growth and expansion opportunities in 2016.”

About Equator Pure Nature
Our business was founded in 2010 by Mr. Peter Wainman and Ms. Sirilak Narongtanupone, after Mr. Wainman suffered allergic reactions to chemicals commonly found in household cleaning products in Asia. Given their personal experience and the troubling rise in worldwide allergy and asthma rates, they embarked on a mission to invent natural, hypoallergenic certified, non-toxic, household cleaning products, with cleaning power comparable to chemical products. After years of rigorous research and development, PiPPER STANDARD® products hit shelves in Southeast Asia in late 2014, and Equator Pure Nature has since become a leading Asian manufacturer of natural laundry care products. http://www.equatorpurenature.com

The foundation of PiPPER STANDARD® products is fermented fruit fluid derived from our proprietary, patent-pending, pineapple fermentation process. Our process yields biosurfactants, natural preservatives, organic acids, and natural enzymes which provide natural, non-toxic cleaning with power and efficiency comparable to chemical cleaners. PiPPER STANDARD® products are focused on consumer health and minimizing impact to the environment; therefore, our laundry detergent and fabric softener products are certified hypoallergenic and non-irritation by Dermscan Asia and certified to biodegrade more than 90% in one month. http://www.pipperstandard.com

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Kanyaporn Sangthavorn