The DZAP Group Announces Steven Ozbun as New President

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Former Vice-President Steven Ozbun has been promoted to President of The DZAP Group, increasing his influence within the organization.

“I look forward to the many new challenges that await me as President, and will approach them with the same vigor, dedication, and commitment to excellence that we always aim to achieve on each and every project.”

The DZAP Group announced that Steven Ozbun, former Vice President and Managing Partner of DZAP and LeaseLabs® has been elected as President of the organization. With Ozbun’s promotion comes a big shift in organization for the company, as his strategic vision will now guide all departments.

Ozbun’s role in the company is distinctly more pronounced, with direct oversight of the AVP | Business Development, AVP | Technology, and Director of Client Services. His increased influence with these teams comes after guiding them through new improvements to product development, strategy, and new technology while overseeing a period of growth with the company.

Ozbun’s role in the company has increased alongside his visibility within the industry. This past year, he also spoke at the NAA Student Housing Conference on geofencing technology, and was a speaker at the Apartment Internet Marketing Conference sharing expertise on drip marketing, retargeting, social boosting, and geo-targeting.

“I’m thrilled to announce that my loyal business partner is now taking on the role of President,” said Dana Zeff, who still remains CEO of The DZAP Group. “Steven’s consistent hard work, dedication to the multifamily industry, and vibrant personality make him the visionary that DZAP needs. He’s a natural leader.”

Steven Ozbun joined The DZAP Group in 2007, and helped launch the LeaseLabs® brand in 2008 by spearheading Business Development nationwide and the corresponding marketing efforts that helped make this brand such a success. With a natural instinct for marketing and tremendous interpersonal skills, Ozbun quickly cemented himself as an irreplaceable part of The DZAP Group.

Ozbun was made the National Director of Account Development after developing the LeaseLabs® brand, working alongside leadership, business development, and product development to carefully curate the perfect products for digital marketing for apartments. In 2013, Ozbun became Vice President and Managing Partner as Zeff and Ozbun worked closely to acquire full ownership of the marketing agency.

Since acquiring full ownership of the agency, Zeff and Ozbun have overseen revenue growth from $3.7 million annually to $9 million in 2015. They are projecting $13 million in 2016, a 250% revenue growth from 2012. The group has been recognized five years consecutively for the best website design from the National Association of Home Builders (NAHB), and has been on Inc.com’s coveted list of the Top 5,000 fastest growing privately owned companies in America for three years running. Capping off 2015, LeaseLabs® cemented a strategic partnership with Lincoln Property Company, the second-largest management company in the multifamily space.

As the increasingly dynamic multi-family industry continues to shape, The DZAP Group is confident that Ozbun’s vision and skills in business development can help to mold its success for years to come.

“It is a great honor to be named President of The DZAP Group,” said Ozbun. “I look forward to the many new challenges that await me as President, and will approach them with the same vigor, dedication, and commitment to excellence that we always aim to achieve on each and every project.”

The DZAP Group is a full service agency specializing in brand and identity development for lifestyle industries including multifamily, hospitality, and restaurants. LeaseLabs®, a division of The DZAP Group, specializes in digital marketing solutions for the apartment industry, including custom websites, SEO, social media optimization, in app mobile advertising, email marketing, and web to print services. For more information on The DZAP Group, please visit http://www.dzap.com. For more information on LeaseLabs®, please visit http://www.leaselabs.com.

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Richie Lauridsen
LeaseLabs™
since: 02/2010
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