Da'Wax success in the UK is is probably because it is the best hair wax you can buy!
London, UK (PRWEB UK) 2 March 2016
Da´Dude is the latest buzz coming out of Sweden. The country well-known for IKEA, ABBA, Volvo and more recently an Oscar winning supporting actress Alicia Wikander, has created a brand new hair product range for men that is leading the way when it comes to high-performing styling formulas designed to cope with bad weather conditions.
Da’Wax is Da’Dude’s flagship product that is sweeping ahead of its competitors on Amazon.co.uk. Such is the popularity of their hair styling wax that within the first three months of its launch, Da’Wax had made it to Amazon’s top 30 best-selling in the category for “Putty, Clay & Wax." This accomplishment has been achieved by customer’s enthusiastic praises about its strength, long-lasting hold along with the accompanying exceptional customer support and cool packaging.
Developed by a family-run hair salon, who last year celebrated their 50th anniversary in the coastal town of Varberg in the south west of Sweden, Da’Wax has claimed two unique selling propositions. Firstly, an ultra-strong matte hair wax that holds people’s hair whilst withstanding bad weather conditions. Secondly, a top-class wooden tub that is presented in a Hessian gift bag that is unlike most of their competitors who have been content with using cheap plastic tubs with metal lids. Such is the buzz of this new wax made in Sweden that within six months, over 100 genuine customer five star reviews have flooded into the Amazon’s UK online marketplace.
Angelika Young who runs the Da’Dude company with her husband Gary said: “Coming from a small town in Sweden by the sea, I was well aware how the windy and rainy climate often ruined my customer's hairstyle when they left my hair salon. For that very reason, we decided to develop a styling wax, which would provide an exceptional hold under ALL weather conditions. It took us a long time to come up with Da’Wax because we wanted to achieve the perfect marriage between quality and design.”
Angelika adds passionately, “We also want to give our customers the ultimate purchase experience, that reflected our world-class hair wax. So we chose to house the wax in an expensive wooden tub with laser engraving. Our aim was to make the packaging not only biodegradable, but so cool that you simply do not want to throw it away. Personally, I love to put little plants in my empty Da'Wax tubs whilst my husband uses them to hold tiny parts and screws for his computer. I have heard of many different ways our customers have re-used the Hessian bag too. Some of the ways have made me laugh! “
Da’Wax is on a similar price point to big-name brands in the quality end of the male grooming market. The formula is based on a water-soluble beeswax, avoids potentially harmful parabens, sulfates and phthalates. Only a fingertip amount of the wax is necessary for each application in order to achieve a long-lasting matte hold as shown in their video How To Use Hair Wax
Angelika has been so thrilled and inspired with the success of Da’Wax that they have recently launched their own beard oil – Da’Beard oil, and will soon be launching Da'Salt Water Spray - a texturising spray for both men and women. The company has plans to introduce a further six products by the end of 2016
Customers looking to purchase Da’Wax can buy exclusively on http://www.amazon.co.uk/DaDude-DaWax-Ultra-Strong-Styling/dp/B0124HJRBE The product retails for £20 but for a limited time customers are purchase at the sale price of £14.75 saving £5.25 This product is backed by the company's 100% no quibble money back guarantee.