New Research from SaleCycle Reveals that Cart Abandonment Rates Were Down in Q4 2015
Herndon, Va (PRWEB) March 01, 2016 -- SaleCycle, the leading behavioral marketing company, has released the results of their 2015 Q4 Remarketing Report.
Taken from a consolidation of statistics from over 500 global brands, the report reveals 12 key cart abandonment and remarketing statistics over the course of October, November and December 2015.
Report highlights:
- The average cart abandonment rate globally was 75.45% in Q4 2015.
- Retail abandonment rates were down in Q4 at 72.2% compared with 73.8% in Q3 2015.
- Travel abandonment rates were up, with a 84.4% of consumers starting a booking online and leaving the website, compared with 82.4% in Q3.
The report also reveals the effectiveness of remarketing to consumers who are either about to abandon a purchase, or who have recently abandoned, with stats on on-site remarketing and email remarketing included in the infographic.
To view the full report, please visit: http://www.salecycle.com/the-remarketing-report-q4-2015-infographic/
Andrea Puhak, SaleCycle, http://www.salecycle.com, +1 240-446-1422, [email protected]
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