INUPATHY, a Japanese IoT wearable to help you understand your dog’s feelings

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Japanese ad giant HAKUHODO i-studio crowdfunds two new IoT products by creative lab HACKist on Indiegogo. Also showcases working prototypes at SXSW Trade Show March 13-16.

INUPATHY ( is the world’s first wearable mental visualizer for dogs based on heart rate monitoring. By analyzing heart rate variability (HRV), the empathy device can deduce excitement, relaxation, happiness and concentration, and show pet owners these emotions using colored lights. In addition, INUPATHY logs daily health data using HRV and can detect any changes over time.

Developed by HACKist, HAKUHODO i-studio's digital creative lab, INUPATHY is currently available for pre-order on crowdfunding platform Indiegogo. It is also one of six IoT prototypes exhibiting at HACKist's booth at the SXSW Trade Show from March 13 to March 16.

Another exhibiting prototype available for pre-order is POSTIE, an IoT device that delivers hand-written messages on paper to friends and family who live far away, bypassing traditional postal systems. POSTIE's Indiegogo page is now live as well.

Find out more on HACKist's page:

The six exhibiting prototypes at the HACKist SXSW booth are:

1) INUPATHY: The world’s first dog mental visualizer based on heart rate monitoring (

2) Dig-Log: IoT device that gamifies snow shoveling and turns it into an enjoyable experience (

3) POSTIE: Messenger device to deliver simple yet meaningful handwritten paper messages, stickers and photos anytime, anywhere. (

4) TREK TRACK: System that can locate the whereabouts of mountain climbers using their phones even when they have no reception, allowing climbers to be found and rescued faster in the event of an emergency. (

5) HELLO WORLD!: What if inanimate objects can talk? HELLO WORLD! Is a magic table that brings to life any object the user places on its surface. (

6) PLAN-NET: A table clock that turns the regular calendar schedule into a work of art to help people visualize their time. (

HACKist’s participation in SXSW Trade Show 2016

HACKist is a digital creative lab under HAKUHODO i-studio that designs and creates interactive devices to change the way people go about their daily lives using technology.

The creative lab’s prototypes are developed based what HACKist calls “Metamorphic Prototyping,” which is the modification of prototypes to suit various needs and issues of Sei-katsu-sha, meaning “living person.” This stands in contrast to the word Japanese marketers typically use for consumers, Sho-hi-sha, because HACKist aims to create new lifestyles with their products, not just sell.

With the growth of IoT, SXSW has gained widespread attention even in Japan. HACKist has taken the initiative to exhibit prototypes based on their “Metamorphic Prototyping” concept since SXSW 2014. Being the first Japanese company to do so, these prototypes have received high acclaim from the world’s media and SXSW attendees.

For their third SXSW entry, HACKist has been expanding their field of research with the aim to start crowdfunding initiatives and business with high-tech companies worldwide. Including INUPATHY, they will have six IoT prototypes in their exhibit this year.

Event Details
Event Name: South by Southwest (SXSW) 2016
Venue: Austin Convention Center (Texas, USA)
Organizer: SXSW, LLC.
Exhibition Dates: March 13-16 2016
Booth location: Stand 1827, 1829, 1831


Company Name: INUPATHY Inc.
Address: FUJISOFT Building 12F, 3 Kanda-neribeicho, Chiyoda-ku, Tokyo 101-0022, Japan
CEO: Joji Yamaguchi
Established: March 2015

About HACKist

HACKist is a creative lab created by HAKUHODO i-studio’s designers and engineers who volunteer their time to create prototypes that provide value and solutions in everyday life by fusing art, technology and communication ideas together.

HACKist creates devices by combining original platforms and sensors, then developing apps that link to these devices. Some of HACKist’s other activities include creating new advertising models, creating event experiences and developing products using technologies such as WebGL, openFrameworks and UNITY.

About HAKUHODO i-studio

HAKUHODO i-studio is a digital production company under HAKUHODO DY Group, the seventh largest advertising group in the world and the second largest in Japan. HAKUHODO i-studio provides high quality and one-stop support in planning and developing corporate, promotion and campaign websites as well as consulting, PDCA management and localization services to clients in Japan, China and ASEAN countries.

Additionally, HAKUHODO i-studio develops and provides solutions in areas such as smartphone services and apps, online video marketing, social media, O2O and cloud services.

Company Information

Company Name: HAKUHODO i-studio, Inc.
Address: Yurakucho Building 5F, 1-10-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006, Japan
President and CEO: Seiichi Hirabayashi
Established: July 2000
Capital: 260 million yen
Business Scope: Interactive and creative businesses, systems development business, CRM business

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