We started out small in Vegas but took great care to execute a successful campaign for Corona, which I’m pleased to see was just the beginning of a much larger partnership.
Santa Monica, CA (PRWEB) March 01, 2016
TSN Advertising has announced the rollout of a multi month, six market campaign for the new Pacifico 24oz can, which will be hitting stores March 1st, 2016.
Ahead of the March 1st release, TSN has launched a major truck campaign across most markets in the southwest promoting the new can where Pacifico’s customers shop, eat, and drink. Tasked with raising awareness of the new 24oz can, Pacifico decided to go with the TSN platform: beautifully branded large delivery trucks that make daily deliveries in the core of the Pacifico market. This newest campaign comes on the heels of a winter campaign for Victoria, which promoted the Mexican beer in SF and LA.
Constellation Brands’ chief marketing officer, Jim Sabia, told Adweek, “Our Pacifico beer and Casa Noble tequila brands have significant upside potential for growth.” With the introduction of a 24oz Pacifico can, the brand is indeed expanding its reach.
TSN Advertising has been working closely with Constellation Brands for nearly a year, launching their first campaign in Las Vegas to promote Corona’s sponsorship of the inaugural Rock in Rio music festival. Kevin Dempsey, who helps manage the account for TSN, recalls, “We started out small in Vegas but took great care to execute a successful campaign for Corona, which I’m pleased to see was just the beginning of a much larger partnership.” Soon after that promotion, Victoria Beer saw exceptional value in the unique coverage and product exposure that TSN could provide. Soon thereafter, TSN launched a three month, 26 truck hispanic initiative for Victoria beer across San Francisco & Los Angeles.
Starting March 1st, Pacifico-branded TSN trucks will be making deliveries in Los Angeles, Inland Empire, San Diego, Sacramento, Phoenix and the Bay Area.