Western Connecticut Health Network Launches New Engagement Campaign - We Know You Well

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Patient Engagement Campaign Targets Healthcare Consumers

“We take care to put the patient at the center," shared WCHN President and CEO, John M. Murphy, MD.

Not long ago, President and CEO John M. Murphy, MD, articulated a vision for the expanding Western Connecticut Health Network(WCHN) that has become a reality: to create a regional network that provides high-value healthcare to residents of Western Connecticut and nearby New York with patient health and wellness at the center. “We take care to put the patient at the center, and take pride in keeping people well, instead of just treating the sick. At WCHN, our patients are people first; we know them from our neighborhoods, schools and communities. Those connections are what make us unique and allow us to humanize their healthcare in a very personal way,” said Dr. Murphy.

Acknowledging this new vision, Western Connecticut Health Network announces a new branding campaign that is centered on personalized care without compromise. Under the new WCHN brand tagline of We Know You Well, the campaign personalizes the healthcare experience and dialogue in a way that is relatable, placing the patient at the center of everything they do.

“This campaign drives our work in many new and exciting ways,” said John M. Murphy, MD, President and CEO of the Western Connecticut Health Network. “At WCHN we are committed to inspiring a healthier and happier community with programs designed to not only treat disease, but to also prevent it through education, screenings and healthy living. Beyond our walls we have an extensive network of aligned physicians and healthcare professionals working in tandem to ensure an exceptional and holistic experience for consumers at every touch point.”

A vision is now a hope-filled reality
The We Know You Well campaign provides an opportunity for the Network to strengthen collective and individual roles as advocates for the health and wellness of area residents. “The new campaign reflects our focus on providing the most personalized care experience. It’s about getting to know the patient both personally and clinically so we can tailor care to their needs, through every phase of their life, regardless of their circumstances. Because We Know You Well, we can look ahead to what our patients may need in the future and be ready to serve those needs by continuing to invest in talent, science, technology and infrastructure that will improve their lives,” shared Dr. Murphy.

Beyond the advertising campaign itself, WCHN has developed an entirely new unified brand identity including a new logo that symbolizes our outstanding capabilities as a network coming together to meet the unique needs of the people we serve.

It’s more than just a new logo and tagline
“We Know You Well “is much more than a tagline,” said Robert Carr, MD, a longtime Primary Care physician and a member of one of the state’s largest primary and specialty care physician networks, the Western Connecticut Medical Group(WCMG). “It’s the very foundation of our culture focused on preventive and primary care.” As part of this work, Dr. Carr is spearheading nationally-recognized care coordination models promoting proactive health discussions and primary care interaction. Complemented by the latest technology, new patient portals allow patient’s easy access to medical records and test results for the most comprehensive look at their health portfolio.

Norwalk Hospital’s Community Relations Director, Maura Romaine, shared, “I’ve worked for the hospital for many years organizing health education and outreach, so I clearly see the benefit of early engagement. I am excited that this campaign highlights the importance of engaging our consumers more fully, helping them realize their healthiest path, and also their care options when needed. This will clearly lead to better, healthier lives and I am proud to be a part of this work.”

View the launch video here.

About Western Connecticut Health Network
Western Connecticut Health Network (WCHN) is the region's premier, patient-centred health care organization built for the people we serve in Western Connecticut and adjacent New York. WCHN is a place where patients always come first, where our talented staff takes pride in keeping people well and provide compassionate, contemporary care when our patients need our help. We take heart that no matter how great the challenge, every medical history can become a brighter medical future together.

WCHN is anchored by three nationally recognized hospitals, Danbury Hospital, New Milford Hospital and Norwalk Hospital, with the continuum of outpatient health and wellness services offered by numerous medical practices and sub-specialties across the region through the Western Connecticut Medical Group, the Western Connecticut Home Care. Committed to learning and innovation, our hospitals collaborate with the University of Vermont Medical College and many other well-known academic institutions to promote the most progressive care possible. The nationally renowned WCHN Research Institute, the WCHN Foundation and Norwalk Hospital Foundation and other affiliates complete the WCHN family where We Know You Well! For more information, visit TheNewWCHN.org. Share your comments with us at Facebook.com/DanburyHospital; Facebook.com/NewMilfordHospital and/or Facebook.com/NorwalkHospital.

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Andrea Rynn
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