Harris Teeter Hosts Donation Card Campaign to Benefit MDA

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Company to Sell $1, $3, $5 Cards at Checkout

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During the month of March, Harris Teeter will host an in-store donation card campaign to benefit the Muscular Dystrophy Association (MDA). Cashiers in each Harris Teeter store will ask shoppers and associates to purchase a $1, $3, and $5 “Be Their Strength” donation card. The sales of the donation cards will directly benefit MDA in raising funds to continue its mission of finding treatments and cures for neuromuscular diseases, including ALS and other related life-threatening diseases.

Thanks to generous contributions from Harris Teeter customers and associates in the 2014 donation card campaign, the company donated over $570,000 to MDA.

“Each donation card sold is a symbol of strength, independence and life for kids and adults with life-threatening diseases who count on MDA to find answers and provide support,” said Leanne Greco, MDA Divisional Director. “Thanks to the generosity of Harris Teeter associates and shoppers, we can help MDA invest in lifesaving research and support programs for these individuals so they can live the life they’ve always imagined and experience the world without any limits.”

Shoppers and associates can donate both in-store and through Harris Teeter’s online shopping tool, expresslane, now through March 31, 2016.

To learn more about Harris Teeter’s commitment to help MDA in the fight against neuromuscular disease, please click here. Shoppers who would like more information about MDA can visit http://www.mda.org.

About MDA
MDA is leading the fight to free individuals, and the families who love them, from the harm of muscular dystrophy, ALS and related muscle-debilitating diseases that take away physical strength, independence and life. MDA uses their collective strength to help children and adults live longer and grow stronger by finding research breakthroughs across diseases; caring for individuals from day one; and empowering families with services and support in hometowns across America.


Harris Teeter, with headquarters in Matthews, N.C., is a wholly-owned subsidiary of The Kroger Co. (NYSE: KR). The regional grocery chain employs approximately 28,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia.

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Danna Robinson
Harris Teeter Inc.
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