Buyatab Partners with Home Hardware to Offer Digital Gifting Solution

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Through the Buyatab platform, Home Hardware’s upcoming digital gift card program will be the first of its kind to launch in the Canadian hardware industry.

Buyatab announces that Home Hardware Stores Limited now offers digital gift cards (“eGift cards”) for online purchase through a new partnership with Buyatab Online Inc., an international provider of eGift cards. This partnership allows Home Hardware’s customers the convenience of ordering and receiving gift cards online instantaneously.

The eGift program was created by Home Hardware in response to consumer demand which revealed a need for a digital option in the Canadian hardware market. Consumer shopping habits and patterns are evolving quickly as technology enables new, faster, easier and convenient channels of purchasing.

“Home Hardware customers expect us to respond and engage in these new methods of shopping,” says Bruce Hammer, Retail Payment Services Manager, Home Hardware Stores Limited. “The eGift Cards are another way for our customers to give or receive something special.”

With nearly 1,100 independently Dealer-owned locations, it’s vital that the eGift offering is both flexible and secure for Home Hardware customers and operators.

“Consumers want a secure gift option that is reliable and easily accessible,” says Matias Marquez, Founder and COO of Buyatab. “We’re excited to be a part of this momentous next step for Home Hardware and the beginning of something new for the hardware industry in Canada.”

eGift card purchases can be made online at in both French and English. The digital cards will be redeemable at any Home location with the option of purchasing physical cards still available to customers.

About Buyatab Online Inc.

Buyatab is a leading provider of advanced prepaid commerce solutions for medium and large-sized businesses. Buyatab provides a seamless solution for digital gift cards (“eGift cards”) to be sold on merchant partners online properties. Through a partnership with Buyatab merchants have grown their gift card sales, leveraged the increased consumer usage of social media and attained full compatibility with mobile wallets like Apple Wallet and Android Pay. Top brands in the United States, Canada, Europe and Asia have received fraud-protection and enhanced brand-awareness through the flexible Buyatab solution. Hundreds of merchants in the retail, hospitality, entertainment and restaurant industries trust Buyatab to help them drive growth, acquire customers, increase B2B revenue, and leverage prepaid solutions into loyalty and incentive marketing programs.

About Home Hardware Stores Limited

Home Hardware Stores Limited is Canada's largest Dealer-owned hardware, lumber, building materials and furniture cooperative with close to 1,100 stores under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners with annual retail sales over $5.8 billion. Founded in 1964 in rural St. Jacobs, Ontario, Home Hardware remains 100% Canadian owned and operated. Through the Home Hardware network, Dealer-Owners have access to 100,000 quality, brand name and private label products, a state-of-the-art distribution system and extensive marketing and training programs. Offering a mix of tradition and innovation, Home Hardware Stores Limited has received designation as one of Canada's Best Corporate Cultures and Best Managed Companies and is committed to providing local communities with superior service and expert advice. More information about the company is available at

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Kyla Jonas
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