Kidney Cancer Association Facebook Challenge

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To mark World Kidney Day, March 10, 2016, the Kidney Cancer Association seeks 90,000 Facebook fans to increase awareness of the disease and the need for a cure.

Kidney Cancer Association (KCA) Co-CEO Carrie Konosky today issued a challenge to members of the charity's Facebook Fan Page to increase its membership to 90,000 by March 10, 2016, World Kidney Day.

"Today, social networks, like Facebook, play an important role in the lives of families that are dealing with a loved one's experience with cancer," Konosky said. "Families are using social media more than ever before to engage friends and share information. There's great economy in this, because it saves the time that would have been spent updating distant family members, colleagues, and friends in individual telephone calls or emails. Some of these precious lost minutes could be better spent helping the patient to become a survivor."

The KCA's Facebook Challenge encourages people to become members of the organization's Facebook Fan Page, and then invite others to join. According to Konosky, "This helps our charity to easily disseminate information about cutting-edge kidney cancer therapies to patients. It also facilitates easy interactions between these individuals. Kidney cancer is uncommon enough that many people with the disease never meet another person who has had it. Through Facebook and other social media, feelings of isolation and helplessness are greatly diminished."

“During March, we’ll send a free Kidney Cancer Awareness Ribbon to anyone requesting it by email,” Konosky added. Those who are interested should send a name and postal address to help(at)kidneycancer(dot)org.

The American Cancer Society estimates that there will be more than 60,000 new cases of kidney cancer in the United States this year. Kidney cancer is among the 10 most common cancers in both men and women. This risk is higher in men than in women.

The Association was founded in 1990 by a small group of patients, including Eugene P. Schonfeld, Ph.D., and medical doctors in Chicago, Illinois. It is a nonprofit charity incorporated in the State of Illinois. It has also been designated as a tax exempt organization under Section 501(c)(3) of the U.S. Internal Revenue Service code. Donations to KCA are tax deductible.

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Carolyn Konosky
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