Minted Acquires Home Décor Design Site, Guildery

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Design Marketplace Increases Home Decor Offerings and Expertise

Minted, the design marketplace that connects consumers with the world’s best independent artists, today announced its acquisition of Guildery, a destination site enabling designers and consumers to create and customize fabrics and home decor.

Minted entered into the $100 billion home decor market in August 2015, with the introduction of Minted Home, which since the time of launch has grown from 40,000 to more than 80,000 unique SKUs. Minted’s community of independent artists around the world creates textile designs that Minted manufactures on-demand to produce high-quality pillows, curtains, table linens, lampshades, and more. The addition of Guildery marks Minted’s commitment to expanding its home decor business.

“Minted and Guildery have a shared passion for supporting independent artists and an aligned focus on manufacturing high-quality, custom home goods,” says Minted founder and CEO, Mariam Naficy. “Guildery’s expertise, technology, and strong ties to the interior design trade and other creative business communities will be valuable to Minted as we continue to build out our home decor business and explore new channels.”

Co-founded in 2013 by Shane Reilly and Kelly Berger, Guildery curates exclusive designs for the home and edits them into color-coordinated collections. Similar to Minted, the company offers on-demand textile printing and manufacturing for each buyer’s unique purchase.

“Minted’s mission to bring the highest quality made-to-order designed goods to the world through innovative technology is well matched with Guildery’s vision of online customization,” says Shane Reilly, CEO of Guildery. “We’re thrilled to be joining forces and look forward to extending Minted’s significant reach and operational capacity to our community of artists and designers so they can focus on creating unique designs.”

Minted currently offers a design trade program for art at http://www.minted.com/trade.

Shane Reilly will join Minted as Head of Strategic Partnerships and Jeff Marion, Guildery’s Vice President of Engineering, will lead Minted’s E-commerce Engineering.

Financial terms of the transaction were not disclosed.

ABOUT MINTED
Founded in 2007 and headquartered in San Francisco, California, Minted is a design marketplace that connects you to the world’s best independent artists to create something one-of-a-kind. Minted’s unique crowd-sourced model represents a modern marketplace – one where the community decides what goods are showcased and sold. This model ensures fresh, on-trend designs are continuously being added to Minted. Minted enables artists, designers and photographers around the world to create original work, then provides them with an operations platform that handles all fulfillment and customer service. This leaves creatives to do what they do best, while letting Minted do the rest. The company – which began in stationery, has expanded its crowd-sourcing model into wall art (2012), textiles (2014), digital content (2015) and most recently home decor (Summer 2015). Minted has raised $90M since launching in 2007 and is funded by Benchmark Capital, IDG Ventures, Menlo Ventures, Norwest Venture Partners, Technology Crossover Ventures as well as angel investors. http://www.minted.com.

ABOUT GUILDERY
Guildery was co-founded by Shane Reilly and Kelly Berger. Guildery is a new online service that makes color coordination easy for home decorating by curating exclusive textile collections from leading artists and interior designers. The company prints the designs on-demand using high quality fabrics such as Belgian Linen™, as well as creates products, such as pillows, table linens, small upholstery, wallpaper, and art. Customers can further customize designs online or print their own fabric and decorative items. The company has secured $2.1 million in seed funding from Forerunner Ventures, Cowboy Ventures, SoftTech VC, and AOL’s BBG Ventures. http://www.guildery.com.

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Juliet Chaitin-Lefcourt
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