New Xulon Book Helps Christian Ministries Strategically Operate While Remaining Aligned With God’s Word

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Brennan Farrell pens book for seminarians and those serving in Christian ministries to help them maximize their potential to impact people’s lives for the Gospel

The Smart Ministry - A Practical Guide To Executing God's Plans

It’s the first book to display how “business logic” can positively impact every area of a ministry’s organization

Brennan Farrell’s new book, The Smart Ministry - A Practical Guide To Executing God's Plans, ($18.99, paperback, 9781498433075; $29.99, hardcover, 9781498452502; $7.99, e-book, 9781498452526) provides the strategic operating framework that will help every Christian ministry strengthen its operational efficiency and effectiveness, without compromising Scripture or reducing reliance upon God for faith, wisdom, and direction. This is the premier book written to show how understanding and applying a unique set of 12 Principles will benefit every Christian ministry within each of its Five Key Contexts: Service Audience(s), Financial Partners, Volunteers, Strategic Partners, and Staff Members. Includes over 40 custom statements written specifically for this book, generated by leaders from the "Featured Organizations". Part 1 of the book provides examples of how successful businesses that operate under Christian values use each principle within their organization. Part 2 is a built in workbook outlining “Action Questions” designed to create original ideas that are directly relevant to any ministry’s circumstances or contexts. The reader has the opportunity to learn, understand, and document their ideas, all within a single book. This book is a unique and valuable resource for every Christian minister – no matter what their role or phase their ministry is in.

“After reading this book, I’m confident that every Christian minister will be equipped with the knowledge to continuously develop their ministry for the Glory of God in the midst of our rapidly changing world,” states the author. “It’s the first book to display how “business logic” can positively impact every area of a ministry’s organization.”

After graduating from Elon University’s Martha and Spencer Love School of Business, Brennan Farrell worked in project management and later served as Sales Director at SPS, a global IT solutions company. At the publication of this book, he is serving as the VP of Professional Services for eWater Advantage®, a sustainable technology firm. Brennan has a heart for Kingdom-based work, and has been called to use the platform of business to glorify God and to help fulfill the Great Commission. With each book purchase, 51% of Brennan’s proceeds will be contributed towards local and global outreach projects that serve others in Jesus’ name.

“… Brennan serves up some of the best known and widely used business principles and demonstrates that 'The Lord’s Work' is, after all still work, and it can benefit from the lessons of any successful enterprise. The Smart Ministry contains engaging examples and is sure to be a solid, long-term resource for those serving in Christian ministries.” – Dan Doster (Business Executive, Author, and Consultant)

You may visit to view a growing list of testimonials.

Xulon Press, a division of Salem Media Group, is the world’s largest Christian self-publisher, with more than 15,000 titles published to date. Retailers may order The Smart Ministry - A Practical Guide To Executing God's Plans through Ingram Book Company and/or Spring Arbor Book Distributors. The book is available online through,, and

Media Contact: Brennan Farrell
Email: contact(at)thesmartministry(dot)com

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