EduSourced and Yale Center for Customer Insights Partner to Integrate Real World Corporate Experience into Curriculum

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School Leaders Can Now Manage and Automate Employer-Based Projects in One Centralized Platform

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Yale’s Discovery Project initiative is at the forefront of the experiential learning movement and EduSourced is thrilled to help them continue to deliver on their forward-looking MBA program that graduates the business leaders of tomorrow.

Today, EduSourced, the Web-based platform helping universities modernize their approach to learning is announcing a new partnership with the Yale School of Management Center for Customer Insights (YCCI) as part of the school’s innovative Discovery Projects initiative.

With rising college tuition and an increasingly competitive job market, more universities today are integrating experiential learning programs into curriculums in an effort to make learning more practical, while teaching students the fundamentals of team work and better preparing them for success in the workplace. EduSourced is helping higher education deliver these experiences with a first-of-its-kind cloud-based platform that creates a central repository for faculty; staff, students and industry partners to better manage business-to-classroom projects.

For more than a decade, the Yale Center for Customer Insights (YCCI) has aligned the world’s most innovative companies with leading academics to gather a deeper understanding of the evolving dynamics of consumer behavior. Working together with industry, YCCI brings the latest academic theories into the marketplace—and brings back the latest marketplace thinking to inform research and students. As part of YCCI, the Discovery Projects initiative pairs teams of MBA students with industry partners to drive innovative solutions for real-world marketing problems.

"At the Yale Center for Customer Insights, we pair a small team of elite, motivated students (under faculty leadership) with a corporate marketing team to solve a real-world business challenge,” said Jennie Liu, executive director, Center for Customer Insights at the Yale School of Management. “Our clients, often Fortune 100 companies, come to us because they want a fresh lens from a smart, diverse team, so the stakes are high for both the client side and the students in terms of their expectations for what they will achieve and learn. For that reason, it’s important that we work within an organized, confidential and professional environment, which is why we’ve partnered with EduSourced: to create a more professional experience that matches the level of quality of the deliverables that our stakeholders expect."

“Yale’s Discovery Project initiative is at the forefront of the experiential learning movement and EduSourced is thrilled to help them continue to deliver on their forward-looking MBA program that graduates the business leaders of tomorrow,” said David Comisford, CEO of EduSourced.

About The Yale Center for Customer Insights
Building on Yale’s deep heritage in behavioral economics, The Yale Center for Customer Insights (YCCI) produces fresh research and thinking on behavioral economics and data analytics. The Center’s mission is to partner with global marketing leaders to develop, test and disseminate new insights that advance the understanding of the changing consumer to drive growth. The YCCI team partners with industry leaders to solve modern marketing, branding and innovation challenges. To learn more, including how you can become an affiliate partner, go to http://som.yale.edu/faculty-research/centers-initiatives/center-customer-insights.

About EduSourced
EduSourced is helping universities modernize their approach to learning to help better prepare graduates for the job market. Designed specifically for experiential learning with the support of universities, EduSourced helps school leaders manage and automate employer-based projects, enabling students to integrate what they’re learning in the classroom with real-world use cases. The EduSourced Web-based platform provides students, project sponsors, faculty and staff one place to connect and collaborate, while giving them the tools to capture critical program data and manage workflow. With EduSourced, universities are accelerating opportunities for students after graduation. Current university partners include Asia School of Business in collaboration with MIT Sloan, the Darden School of Business at the University of Virginia, Fisher College of Business at The Ohio State University, Illinois Business Consulting at University of Illinois at Urbana Champaign, Minnesota State University Moorhead School, Arizona State University Ira A Fulton Schools of Engineering, and Otterbein University MBA Program. For more information, visit: http://www.edusourced.com/.    

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