Performance Horizon Selected to Manage Strawberrynet's Global Digital Partner Marketing Program

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Leading online cosmetics retailer brings digital partner marketing in-house with Performance Horizon ExactView™

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It’s an exciting time at Strawberrynet as we continue to grow and expand our business across the globe. Performance Horizon will help with this progression moving forward and complement our expansion strategy across select countries.

Performance Horizon, the global leader in digital partner marketing was selected by Strawberrynet for their leading global brand name cosmetics ecommerce site, strawberrynet.com. Strawberrynet now uses the Performance Horizon technology solution for tracking, reporting, global payments and partner management. Strawberrynet is confident to have the experience and now the technology to drive revenue growth and profitability across marketing partners in the most important countries.

“We’re pleased to announce our move to Performance Horizon for our marketing partner program,” said Terry Chu, Marketing Director. “It’s an exciting time at Strawberrynet as we continue to grow and expand our business across the globe. The new platform will help with this progression moving forward and complement our expansion strategy across select countries.”

Today, leading ecommerce companies are applying performance-based commercial models to drive sales growth across a much wider range of digital marketing partners – from affiliates, comparison shopping engines and aggregators through to apps, media partners, meta-partners and social media portals. By directly connecting and sharing data on one platform, brands and partners can optimize their digital strategy to increase sales and partner earnings based on those sales.

“We’re seeing an ever faster trend towards brands wanting to take direct control of their digital marketing partners with an appetite for a richer view of performance data,” said Peter Mycock, Performance Horizon, GM of JAPAC. “We spent the last year enhancing our platform and look forward to providing Strawberrynet with the tools and real-time data insights in each of their target countries to implement winning strategies and stay ahead of the competition.”

Planning to aggressively grow the number of affiliates, Strawberrynet welcome new partners apply for its program here: http://us.strawberrynet.com/affiliates-program/

About Performance Horizon
Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 155,000 marketing partners in over 170 countries. Performance Horizon is backed by top-tier investors, including Mithril, Greycroft Partners and DN Capital. For more information, visit http://www.performancehorizon.com and follow us @tweetphg.

About Strawberrynet
Strawberrynet is the world’s leading shopping destination for beauty, housing over 850 brands and 33,000 products at heavily discounted prices. Founded in 1998, Strawberrynet sources beauty products from all corners of the world and offers the most diverse range of makeup, skincare, haircare, fragrances and home scents than any other website. Operating in 24 languages and providing 24/7 customer care, savvy shoppers globally can discover the best deals in beauty with ease and enjoy fast and free worldwide shipping. For more information visit http://www.strawberrynet.com

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Peter Moran
Indicate Media
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