“We have the potential to connect the community like never before. This is the first time anyone has organized that content for public consumption, capturing the Peace Corps story in real time, from start to finish,” says Glenn Blumhorst, president NPCA
Toronto, CANADA (PRWEB) March 03, 2016
Toronto based Hashtagio (a social media aggregation platform that gathers, curates, and organizes online content at a central online hub for public consumption) helps the National Peace Corps Association (the alumni network for over 220,000 returned Volunteers) launch a new social media hub portal—PeaceCorpsProud.org—to commemorate the 55th anniversary of the Peace Corps, founded by John F. Kennedy in March 1961,
The social media hub, which pulls relevant user-generated content (UGC) from social media platforms across the web, including Facebook, Twitter, Instagram and YouTube, raises awareness, fosters connections, generates support, and acts as a reference center for the Peace Corps community, including Volunteers, returned Volunteers, and supporters.
“The social aggregation platform has the potential to connect the community like never before. Peace Corps Volunteers and Returned Peace Corps Volunteers generate some of the best content on the Internet. This is the first time anyone has organized that content for public consumption, capturing the Peace Corps story in real time, from start to finish,” says Glenn Blumhorst, president of the National Peace Corps Association.
The National Peace Corps Association chose UGC for this campaign because of its storytelling power. Stories gathered from across the web capture the real events and emotions experienced by Peace Corps Volunteers—from leaving home to working in the field to returning home—and every moment in between. The content in the hub is tagged and categorized for easy navigation and includes content linked to relevant people and resources, like news stories, blog posts, and opportunities to shop relevant products and services.
Hashtagio is a Toronto-based user generated content marketing and publishing platform founded by John Macintosh and Alicia Whalen. Integrating social media content gives marketers a different approach to creating more conversation and interaction with their brand. Hashtagio powers social media hubs that are shoppable for visitors and measurable for marketers.
About The National Peace Corps Association:
Founded in 1979 and headquartered in Washington, D.C., the National Peace Corps Association (NPCA) is the nonprofit alumni organization at the center of a vibrant network of 220,000 individuals who share the Peace Corps experience. The NPCA champions lifelong commitment to Peace Corps ideals by connecting, engaging and promoting its members and affiliate groups as they continue to make a difference in communities in the U.S. and around the world. NPCA is also dedicated to advocating for, contributing to, and supporting the betterment of the Peace Corps. Learn more at http://www.PeaceCorpsConnect.org.