Boston, MA (PRWEB) March 03, 2016
Full-service digital agency, Imarc announces today the launch of its new website, http://www.imarc.com and updated brand. As part of a bigger growth initiative, the redesign comes on the heels of celebrating 18 years of business and relocating and expanding the company’s East Coast headquarters.
With over 100 industry awards to its name and an impressive roster of over 300 clients including JetBlue, Starwood Hotels, The Weather Channel, Barnes & Noble, Mimecast, RSA Security and Bottomline Technologies; the new site plays a key role in showcasing the company’s cutting-edge work in the digital space.
“Over the last 18 years, we’ve really transformed from a web design and development shop into a full-service digital agency and the site now reflects that,” Managing Partner and CEO Nick Grant remarks. “Our new site highlights our departments and details our strategy, creative, development and marketing services clearer. Our client work is better represented through robust, long-form case studies.”
Jared Laham, Creative Director, lead the company’s redesign of its website and new brand.
“The updated brand identity and website represent an exciting new era of Imarc. Our goal for both redesign efforts was to maintain the same essence we had, but to better visually communicate Imarc’s modern, confident and authentic brand personality. Our clients hold us to a high standard of design, strategy and development so the new site not only needed to represent our fresh new brand identity, but also resonate with and delight our growing web savvy customer-base,” Laham remarks
As a steadily growing agency with a heavy workload, launching the new website in-house was no small feat. “A lot agencies fall victim to the classic ‘cobbler’s shoes’ paradigm; client work comes first and it’s a daunting task to launch a website on top of it all. Having a dedicated team and strong of collaboration was crucial to the success of the redesign,” says Grant.
The site launch is just part of the company’s surge in growth this year. The company recently renovated a 9,000 square foot Mill Building and relocated from Newburyport to Amesbury, tripling in space to allow for further growth.
"Our growth is coming from great people doing great work," Grant remarks. “We’re constantly challenging ideas, forward-thinking and looking for new inspiration to help us better serve our clients. We now have a bigger space and better website to support our growing business.”
To explore the new site, visit http://www.imarc.com.
Imarc is a full-service digital agency with a strong focus on web, mobile and custom application solutions. Since 1997, the agency’s team of experienced engineers, UX engineers, designers, strategists and business and marketing experts has been helping over 300 clients do business better. The award-winning, 28-person agency with offices on both coasts has sustained steady growth since its inception and is proud of its many long-term client relationships across different industries. Today Imarc continues to be a premier digital agency that attracts top talent and creates smart solutions for forward thinkers.