AppRiver's Justin Gilbert Recognized as 2016 CRN® Channel Chief

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Channel sales manager wins prestigious award after record-breaking year

AppRiver's Justin Gilbert

Justin, and team, are critical in executing AppRiver's commitment to partner success. - Michael Murdoch, CEO, AppRiver

AppRiver, LLC, a leading provider of email messaging and Web security solutions, announced today that CRN®, a brand of The Channel Company, has named Justin Gilbert, channel sales manager, to its prestigious list of 2016 Channel Chiefs. The executives on this annual list represent top leaders in the IT channel who excel at driving growth and revenue in their organizations through channel partners.

Channel Chief honorees are selected by CRN’s editorial staff on the basis of their professional achievements, standing in the industry, dedication to the channel partner community and strategies for driving future growth and innovation. Each of the 2016 Channel Chiefs has demonstrated loyalty and ongoing support for the IT channel by consistently promoting, defending and executing outstanding channel partner programs.

Gilbert, a seasoned channel sales manager, is receiving the Channel Chiefs recognition for his remarkable management of AppRiver’s four-tiered partner program. His commitment to cultivating strategic relationships and embodiment of world-class customer service has increased AppRiver's annual partner growth by 21 percent. Along with his sales team, who collectively manage 2,700 partners, Justin fosters healthy MSP growth through training, marketing and service offerings. Companywide, AppRiver's partner channel is responsible for about 70 percent of new customer acquisition.

"We are honored to present the 2016 lineup of CRN Channel Chiefs, comprised of outstanding executives who move our entire industry forward by cultivating exemplary partner programs and executing cutting-edge business strategy,” said Robert Faletra, CEO, The Channel Company. “They represent an extraordinary group of individuals who lead by example and serve as both invaluable advocates and innovators of the IT channel. We applaud their incredible strides and look forward to following their accomplishments in the coming year.”

“We are very proud of Justin for being recognized on this prestigious list,” said Michael Murdoch, CEO, AppRiver. “He and his team are critical in executing AppRiver’s commitment to equipping partners with the IT solutions and tools they need to protect their customers from sophisticated advanced persistent threats.”

AppRiver’s channel program is designed to fit the unique needs of partners and includes:

  • Partner Certification: Partners can learn the ropes at AppRiver University and earn certifications in both the sale and support of Office 365, Disaster Preparedness and more. AppRiver will also introduce partners to the ways they can receive discounted pricing on certifications offered through CompTIA.
  • Lunch & Learn: One-hour training sessions that are designed to increase a partner’s competitive advantage and will cover anything from sales and support to migration issues for a wide variety of products. Together with CompTIA, AppRiver will also begin offering business agility training.
  • Webinars: Short, to-the-point training webcasts about AppRiver products, management interfaces, and other diverse topics that include CompTIA’s Business Management, Agility to Cloud Computing and Mobile Device Management courses.
  • Targeted Campaigns and Incentives: AppRiver will be offering partners various SPIFF rewards, including cash rewards and extended free trials.

Additionally, AppRiver will continue to offer its award-winning Phenomenal Care™ allowing partners to focus more on creating healthy profit margins.

For more information about AppRiver’s partner programs, please visit:

The 2016 CRN Channel Chiefs list is featured in the February 2016 issue of CRN and online at

About AppRiver
AppRiver is a Software-as-a-Service (SaaS) provider offering award-winning email and Web security solutions to businesses of all sizes. Understanding the need to protect networks from today's increasingly complex IT threats, AppRiver offers businesses a comprehensive, yet affordable subscription-based solution that incorporates the latest spam and virus protection, email encryption and Web security on the market. In addition, the company provides a complete managed service for Microsoft Exchange, as well as a bundled Office 365 solution. Since its inception, AppRiver has sustained an impressive 93% customer retention rate while growing its customer base to more than 47,000 companies and 10 million mailboxes worldwide. The company maintains offices in Florida, Georgia, Texas, New York, Switzerland and Spain, and is led by an Ernst & Young Florida Entrepreneur of the Year award winner. To learn more, visit AppRiver online, Facebook, LinkedIn and Twitter.

About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

CRN is a registered trademark of The Channel Company, LLC. The Channel Company logo is a trademark of The Channel Company, LLC (registration pending). All rights reserved.

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Dana Holway
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