AARP Health Innovation@50+ LivePitch Announces Caregiving Experts from Caring.com, Honor and Walmart As Event Speakers

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Caregiving Tech Event April 27 Includes Conference Sessions, Pitch Event Before Industry Expert Judges and Consumer End Users Sharing Real-Time Feedback

AARP is pleased to announce the speaker sessions for its fifth Health Innovation@50+ LivePitch event which will be held Wednesday, April 27 at Plug and Play Tech Center in Sunnyvale, CA. Executives from AARP, Caring.com, Honor and Walmart, among other organizations, will be speaking on topics such as the Caregiver as the COO and Venture Capital and Caregiving at this unique one day dual-pitch event. Application deadline has been extended to Sunday, March 6 at 11:59pm CST for startup companies interested in being considered for one of the ten spots for the pitch competition. Registration is open at limited early bird pricing of $199.00 for the full day of content. For more information and guidelines please visit http://health50.org/.

“This unique caregiving tech event brings to life the trends and opportunities identified in our recently issued Caregiving Innovation Frontiers (CIF) study,” said Jody Holtzman, senior vice president, Enterprise Strategy and Innovation, AARP. “The findings were, honestly, astounding and we knew our Innovation@50+ event had to focus on the growing needs of caregivers, the people they care for and the business opportunity this market presents for entrepreneurs. The companies and speakers who are part of our event will help seniors and their caregivers in immeasurable ways.”

According to AARP data, the caregiving market is expected to reach $72 billion by 2020, with $62 billion of that coming from caregiver's out of pocket spending. Right now, 40 million Americans are providing unpaid care of aging, disabled, or other people in need of assistance. By 2020, 117 million Americans will need assistance of some kind, yet the overall number of caregivers is only expected to reach 45 million. More is here: http://www.aarp.org/cif

AARP’s Health Innovation@50+ LivePitch is a one day pitch competition for emerging startups in the healthy living space with a focus on caregiving. The event will include a keynote with Nancy LeaMond, chief advocacy and engagement officer, AARP. LeaMond is a nationally recognized leader on health, retirement security and other issues of importance to older Americans. LeaMond is responsible for driving AARP’s social mission on behalf of American’s 50+ and their families. Her keynote will be a fireside chat format conversation with event co-emcee Alexandra Drane, a healthcare technology expert involved with Eliza Corporation, TEDMED, Beth Israel Deaconess Medical Center, a Harvard Teaching Hospital, and the Health Executive Leadership Network, among other things.

Other AARP’s Health Innovation@50+ LivePitch panels include:
The Caregiver as COO with speakers Andy Cohen, CEO, Caring.com; Marcus Osborne, Vice President, Health & Wellness Payer Relations, Walmart; Dr. Jordan Shlain, founder and chairman, HealthLoop; Roni Zeiger, MD, CEO, Smart Patients and moderator, Robin Farmanfarmaian, bestselling author of “The Patient as CEO.”

Another compelling session is Venture Capital and Caregiving with speakers Josh Bruno, CEO and Founder, Hometeam; Kelsey Mellard, Head of Growth, Honor; Sherwin Sheik, CEO, CareLinx and moderator, Jody Holtzman of AARP.

AARP and Caregiving will feature speakers from AARP including Sanjay Khurana, Vice President, Caregiving Products and Services; Susan Reinhard, Senior Vice President and Director, AARP Public Policy Institute; Elaine Ryan, Vice President of State Advocacy and Strategy Integration and moderator, Bob Stephen, Vice President, Caregiving and Health Programs.

In the afternoon, ten finalist companies will present their business focus on stage in a rapid three minute presentation. The companies will pitch to the expert judges as well as the startups’ actual intended end users, consumers whose feedback is gathered and shared real-time. Representing 38 million members, the power of AARP takes this pitch event up a notch. Only Innovation@50+ creates a dual-pitch event that also provides an audience of actual intended end user consumers who listen to the pitches and share feedback in real time, providing the companies absolutely invaluable market data on the spot.

Previous AARP Health Innovation@50+ LivePitch events have been held in Boston, Las Vegas and New Orleans, with last year’s event in Miami showcasing technology innovation across Florida. Finalists from the previous four events have raised over $80 million in investments and four companies have been acquired. Holding the 2016 event in Silicon Valley, such a hub for technology innovation, is a strong opportunity to attract and feature 10 amazing companies.

Registration to attend the event is now open at http://health50.org/. Applications to compete for one of the ten finalist slots are also open until the extended date of Sunday, March 6 at 11:59pm CST. Startups with solutions focused on Digital Health and/or Caregiving are invited to submit their information for consideration.

Press are invited to attend the 5th AARP Health Innovation@50+ LivePitch event gratis and may register by contacting Laura Beck, laurabeck@adeointeractive.com. Representatives from AARP and past winners and finalists, as well as judges, are also available for interviews.

The ten finalists will be announced in advance of the event. Please mark your calendar now to join us Wednesday April 27, 2016 at Plug and Play Tech Center in Sunnyvale, CA to see the most exciting startup companies in the “50 and over” health technology sector.

The AARP Health Innovation @50+ LivePitch event is produced with support by Adeo InterActive.

About AARP:
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin; http://www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at http://www.aarp.org.

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