Aegis Living Names New Board Manager: Richard Tait

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Seattle based entrepreneur brings passion and enterprising style to senior housing leader.

Richard is not only 'uber' smart, but he comes from enterprising companies with accelerated growth. -Dwayne Clark, CEO Aegis Living

Aegis Living, a leader in the senior living industry announced today that Seattle entrepreneur and innovator Richard Tait has been appointed to the Aegis Living Board of Managers. Tait is recognized globally as a co-creator of Cranium, one of the fastest-selling board games in the world. But he’s also an innovator with roots deep in the tech legacy of the Pacific Northwest and is described by GeekWire as “One of the Seattle’ area’s most accomplished entrepreneurs.”

Tait’s commitment to serve Aegis Living’s 2,000 residents and 2,000 employees across the West Coast is heartfelt and personal because his family has its own connection to the challenges of dementia. Tait says, “I see what CEO and Founder Dwayne Clark is doing at Aegis Living in his effort to energize the brain and bring joy and enrichment to residents. It is reflective of my goals when I first came up with Cranium. The goal was to make people feel smart and bring them joy. So when Dwayne asked me to join the board, I felt undeserving, privileged and honored.”

Richard Tait started his career in 1992 at Microsoft. In ten years with the software pioneer, he was a driving force in several waves of the company’s technology evolution which included in-client servicing computing, CD Rom publishing and consumer web applications. After leaving Microsoft, he co-founded Cranium in 1996 which grew to be one of the largest game companies in the world and was sold to Hasbro. Next, Richard went to Starbucks to work with CEO Howard Schultz to implement a company-wide effort to bring healthier options into their stores. Most recently, Tait founded Boom Boom brands, a consumer product incubator that cofounded and launched energy drink Golazo Natural Sports Fuel. Tait also founded Simple & Crisp, a dehydrated fruit crisp chosen by Oprah as one of her “favorite things”, and MakerWear, a crowd sourced apparel line that launched in 200 Target stores.

Aegis Living founder and CEO Dwayne Clark says “Richard’s not only ‘uber’ smart, but he comes from enterprising companies with accelerated growth. I started Aegis Living based upon a belief that we could bring new ideas, innovations and a higher level of care to residents to define the next generation of senior assisted living. We’re in a growth stage with 7 new developments in the Puget Sound region over the next few years. Both Richard and fellow board manager Eddie Poplawski (owner of the Bellingham Bells baseball team and Stanford University Athletic Board Member) are always looking at ways to innovate.” Clark adds, “Many people we have at Aegis Living come to us from industries outside assisted living, bringing deep expertise in customer service, quality and leadership which helps to keep us progressive in our industry.”

Tait joins Aegis Living Board Managers Dwayne Clark, Jerry Meyer, Eddie Poplawski and Board Observers, Adam Clark and Ashley Rae.                                        

About Aegis Living
Aegis Living is a national leader in senior assisted living and Alzheimer’s care emphasizing overall health, happiness, quality of life and community for our residents. Aegis Living is guided by a simple philosophy: We treat our residents as if they were our own family. Founded in 1997 and headquartered in Redmond, Washington, privately held Aegis Living serves approximately 2,000 residents in 28 communities in Washington, California and Nevada with 7 new communities in development in the Greater Seattle area. Additional information about Aegis Living and its services are available at

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Charlotte Starck, Director Marketing & Communications
Aegis Living
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Aegis Living
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