Exhibitor Tips for Effective Sydney Trade Shows in 2016 Revealed by SK Displays

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With hundreds of trade shows scheduled for 2016, display experts SK Displays reveal their top tips to help exhibitors put together effective trade show booths.

For many businesses, trade shows are obligatory investments, and the biggest hazard they face as exhibitors is standing out in the abundance of competitor messages. “Imagine being in the same place with industry giants for 2-3 days and having only 5-10 seconds to make a lasting impact. If that doesn’t make you want to have the most effective trade show booth then I don’t know what will,” says Steve Murray, General Manager of SK Displays.

Sydney’s leading provider of sign and display solutions, SK Displays, says a compelling booth presence is key. “Think of your booth space as a blank canvas. Give it the proper structure and the right design, and your brand will go from being just another stop on tour to being a sought-after destination,” says Murray.

“The first thing to do is create a visual impact. Think big—and I mean that literally,” explains Murray. He adds, “One large image with just a few words is all you need to tell your story. Place that on a banner stand, a pop-up wall, or an overhead hanging sign, and you’re off to a great start.”

Murray then advises the importance of providing a tactile experience by encouraging exhibitors to forget about giving out sheets of paper with technical specs, and do live demos or hands-on activities instead. “The key,” he continues, “is to get people to use their hands, understand your products’ value, and remember the experience.”

The General Manager then reveals his third tip of getting out front and interact with attendees. “Every minute spent waiting for passersby to come to you is a dollar down the drain,” remarks Murray. “But it’s nothing a bit of getting up and going into the aisles and speaking to people can’t fix.”

Murray’s fourth revelation is about using social media walls, “Using social media to loop live feeds, event schedules and additional curated content, will not only impresses potential and existing customers, but they are more likely to follow your movements and engage in your exhibit if in attendance.”

Murray’s last tip is to follow up leads immediately. “As per multi-industry research, we’ve learned 98% of exhibitors gather sales leads but only 70% have formal follow-up plans and only 47% track conversion. So follow-up and you won’t miss out.”

Murray closes by saying, “Don’t underestimate the power of visual displays, like printed tablecloths, brochure racks or pop-up walls to lure prospects to your exhibit, then once you do, make sure you follow my tips to get them to the end of the sales funnel.” To find out more about SK Displays’ trade show and exhibitor products, visit http://www.skdisplaysbanners.com.au

About SK Displays

SK Displays is the No. 1 banner shop in Sydney, offering a wide range of products and fabric printing services from flags and banners, to pop-up and media walls, to tablecloths and chair covers, to stage backdrops and themed decors.

Their motto is "Quality is the name of our game" and it clearly shows in the kind of fabric printing that they do. They deliver to Sydney as well as Australia-wide, including Melbourne, Perth, Adelaide, Canberra, Brisbane, Gold Coast and Darwin.

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Steve Murray, General Manager
SK Displays
+61 1300886221
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since: 09/2014
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