Poof, The World’s Tiniest and Most Advanced Pet Tracker and Pet Fitness Device Eclipses Crowdfunding Target on Indiegogo in One Week

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With over $27,000 raised and counting, Poof is set to take pet fitness and tracking to a new level with the smallest device ever made for dogs and cats. The size of a pill, Poof’s ‘Bean’ Combines Bluetooth based crowd GPS tracking with social networking and fitness features to keep pets safe and healthy.

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Pet lovers now have a small, easy to use, tracking and fitness product that harnesses modern technology and the power of social networking without weighing down their precious pets

Poof has exceeded its fundraising goal on Indiegogo, allowing the company to bring the world’s tiniest and most effective pet tracker to dog and cat lovers everywhere. Poof is like a Fitbit, plus a tracking device – the first device to combine these two features and at very affordable prices starting at just $30 on Indiegogo.

More than 650 backers have pre-ordered Poof raising over $27,000 since launching on Indiegogo. The proceeds from all sales during and after the crowdfunding campaign are being donated to support animal welfare initiatives led by GreaterGood.org. GreaterGood.org works to protect people, pets and the planet. With over a month still remaining in the campaign, Poof is set to deliver both the Bean and the Pea to pet owners this summer.

“Pet lovers now have a small, easy to use, tracking and fitness product that harnesses modern technology and the power of social networking without weighing down their precious pets,” said Larry Kaufman, VP Sales, Partner Relations for Poof . “Both the Bean and the Pea will give pet owners the peace of mind they deserve when it comes to the whereabouts, activity levels and overall health of their furry friends. For example, abnormally longer sleep patterns can be an indicator of a health problem.”

Poof’s Bean is as small as a pill for cats and small dogs, and the Pea is coin sized. Both lightweight devices make tracking easier and more consistent because they can be clipped on a collar like other dog/cat tags, so the pet is always connected. Harnessing similar technology that is used in the world’s best smartphones, Poof offers an industry best 60 days of battery life on the Bean, which is rechargeable through a standard USB port, and 6 months on the Pea with a replaceable common watch battery.

Poof works with a free downloadable App that combines social networking and Bluetooth based crowd GPS technology so that people across the country can work together to search for and locate lost pets, whether they own a Poof device or not. It’s referred to as social GPS and it alerts users of nearby lost pets with passive and automatic alerts.

“We believe pets deserve the benefits of the best that technology can offer, so we approached the engineering of Poof like we would for a high performance human product. The result is the longest lasting battery in the smallest form factor ever made for a pet tracker,” added Kaufman . “The overwhelmingly positive reaction from backers on Indiegogo serves as confirmation that we’ve created something that will make a big difference in the lives of pet owners and their pets.”

Poof’s Bean and Pea trackers are aimed at serving all sizes of cats and dogs. Both offer extended battery life, Bluetooth connectivity, and the ability to scan locations using a phone while staying connected to other users who might be on the lookout for a lost pet.

For more information on Poof’s remarkable pet tracking devices and to pre-order a Poof Bean or Pea, please visit Poof’s Indiegogo campaign.

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Colin Trethewey
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