HSMAI’s ROCET Revenue Optimization Events Coming to the West Coast

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The Hospitality Sales & Marketing Association (HSMAI) producer of the annual industry-leading Revenue Optimization Conference (ROC), presents HSMAI’s ROCET – Revenue Optimization Continuing Education & Training conference.

HSMAI’s ROCET program is to provide professionals with the latest trends, practical solutions and strategies for the future,” said Fran Brasseux, executive vice president of HSMAI.

The Hospitality Sales & Marketing Association (HSMAI) producer of the annual industry-leading Revenue Optimization Conference (ROC), presents HSMAI’s ROCET – Revenue Optimization Continuing Education & Training conference. The focus of this event is on revenue management for unit-level hotels in a fast-paced one-day program. Upcoming events will be held in Seattle, San Francisco, and Los Angeles on March 14, 16, and 18, respectively. ROCET will deliver tactical, strategic, and leadership insights for hotel revenue managers.

The ROCET Spring 2016 series dates and locations are as follows:

  •     March 14, Seattle, WA, Hilton Seattle
  •     March 16, San Francisco, The Marker
  •     March 18, Los Angeles, InterContinental Los Angeles Century City at Beverly Hills

HSMAI’s ROCET will feature Christopher Crenshaw, CRME, vice president, Strategic Development, STR and Bonnie Buckhiester, ISHC, president & CEO, Buckhiester Management, and member of HSMAI's Revenue Management Advisory Board.

“HSMAI’s ROCET program is to provide professionals with the latest trends, practical solutions and strategies for the future,” said Fran Brasseux, executive vice president of HSMAI. “It’s a fast-paced, one-of-a-kind learning and networking opportunity for hotel revenue managers with direct responsibility for revenue optimization and pricing, and the desire to become a leader and expert in their industry.”

The one-day program provides in-depth education on trends in the market, analyzing forecast accuracy, data visualization and advances in total revenue management. Each session is geared specifically to provide strategies, cutting-edge knowledge and best practices for hotel revenue managers.

Registration is now open for the three HSMAI ROCET programs at http://www.hsmai.org/rocet. The series partners are IDeaS and Tambourine, and the content partner is STR. For media interested in covering this event, please contact Shawn Taylor Zelman at szelman@hsmai.org. For information on becoming an event partner, contact Nora Cloherty at ncloherty@hsmai.org.

About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at http://www.hsmai.org, http://www.facebook.com/hsmai, http://www.twitter.com/hsmai and http://www.youtube.com/hsmai1.
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Shawn Taylor Zelman
HSMAI
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