Email can play a big role in content marketing success
Sacramento, California (PRWEB) March 07, 2016
StreamSend, provider of the StreamSend Content Share suite of services, shares seven ways marketers can automatically integrate and automate content marketing to create and build loyal, profitable customer relationships.
“Email can play a big role in content marketing success,” said Dan Forootan, president of StreamSend Email Marketing. “Done right, it makes content marketing easier -- click a button, curate content, post it to the web and email it to subscribers. And do it all automatically. Marketers can increase reach while decreasing time and resources spent. Here are seven ways to make that happen.”
1. Make News with Social
Convert social posts into an e-newsletter by creating a content board for social posts, and setting it to pull posts automatically from Facebook. Then set the content board to email new posts on a predetermined schedule.
2. Create a Dynamic Newsletter
Automatically deliver curated web content as an e-newsletter. Any time users see something interesting on the web, they can click on a bookmarklet in their browser to post it, share it and have it emailed automatically to subscribers as an e-newsletter.
3. Keep it Front and Center
Marketers can centralize content strategy with content boards, which act as a repository for content and can be embedded in web sites, shared to social and automatically emailed to subscribers.
4. Touch on Targeted Topics
Businesses can create multiple content boards and easily segment content by topic or target audience. Each board can be associated with its own list for automatic e-newsletter delivery.
5. Boost SEO
Content boards will provide powerful backlinks to businesses’ websites, boosting their website's SEO power.
6. Keep it Fresh
Embed content boards in your website. Every time you post new content to your board, your website will be updated too.
7. Keep it Friendly
Increase engagement with mobile-friendly e-newsletter templates. Take advantage of professionally designed e-newsletter templates optimized to render well across all screens, from the computer desktop to mobile devices.
Find out how StreamSend Content Share can ramp up your content marketing to reach your best audiences the way they want to be reached – automatically. Check out Integrate and Automate Your Content Strategy! to see how to make it happen.
StreamSend is an award-winning digital marketing platform offering results-driven email and social media marketing, automated content curation and management, and behavioral automation.