Cleanify Co-Founder Wins Entrepreneur Pitch Contest at Lesbians Who Tech Summit

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Amanda Potter wins entrepreneur pitch contest at the Lesbians Who Tech Summit in San Francisco. The summit brings together over 1,500 LGBTQ women (and allies) across all area of technology.

cleanify co-founder amanda potter

Amanda Potter

I was excited that the Cleanify concept resonated with the judges as much as it does with me. I’ve been working on this project for four years and love getting validation that the business is a valuable service.

Amanda Potter, co-founder of Cleanify, won the entrepreneur pitch contest last week at the Lesbians Who Tech Summit held in San Francisco’s historic Castro Theater. Lesbians Who Tech was started in December 2012 and currently has over 11,000 members in over thirty cities. The Summit brought together a wide range of female queer voices who work in technology, providing engaging speakers and networking opportunities.

The Lesbians Who Tech Pitch Competition occurred on Friday afternoon with five LGBTQ entrepreneurs competing to pitch their startups for a chance to win $5,000. Judges of the competition were Mary Grove (Director of Global Entrepreneurship, Google), Arjan Dijk (VP Marketing, Google), Ken McNeely (President of AT&T California), and Aileen Lee (VC & Founder, Cowboy Ventures). The five competing entrepreneurs were Suma Reddy (Waddle), Maureen Erokwu (Mindmunk), Yang Zhao (Bridge), Sharrifah Al-Salem (Bright Day), and Amanda Potter (Cleanify).

Potter walked away with the $5,000 prize after pitching the judges on her start-up, Cleanify, a marketplace connecting customers to established local cleaning service providers while providing additional marketing and operational services to those providers. “I was excited that the Cleanify concept resonated with the judges as much as it does with me. I’ve been working on this project for four years and love getting validation that the business is a valuable service,” said Potter.

Leanne Pittsford, founder of Lesbians Who Tech, said that it’s important for the community to invest in each other. “It's a phenomenal, powerful thing to see five diverse, LGBTQ-identifying women pursue being successful entrepreneurs and pitch their companies and ideas on our main stage. To be able to invest in what the members of our community are doing, by providing exposure, and in Cleanify's case, a check for $5,000, is the first step to getting queer women out as leaders and Fortune 500 CEO's one day,” said Pittsford.

Cleanify was launched in 2011 by Amanda Potter and her brother, Justin, along with Luis Sanchez. “We knew we could help family-run businesses compete in today’s online environment by giving them the tools they needed to thrive and attract customers,” said Potter. By providing these tools, Cleanify helps established local businesses focus on doing the work they do best--cleaning. To drive customers to these businesses, Cleanify empowers people who care deeply about their community to support local establishments by hiring them for cleaning services.

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