EnterWorks to Host Webinar to Address Managing Product Content Across Channels

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March 9th webinar with Demandware will discuss strategies for bringing together disparate data and applications for a single view of customers, products and inventory

Enterworks, a leading provider of master data management (MDM) and product information management (PIM) solutions, will join Demandware to present a webinar titled, “Managing Content in our Democratized World of Retail.

As the retail industry has shifted to embrace the new terms of engagement dictated by consumers, retailers have been forced to extend and enrich their brand experience across physical and digital touchpoints. In order to be successful in this new era of commerce, retailers must unify data assets and content across channels.

The webinar, being held on Wednesday, March 9th at 12:00 p.m. – 1:00 p.m. CT., will offer key insights on how leading retailers, such as Fender, are:

  • Enriching content throughout the product lifecycle
  • Syndicating data across marketing and transactional channels
  • Targeting content and offers based on customer context and building out content and commerce networks for global expansion of community interactions.

Speakers include Rob Garf, Vice President of Industry Strategy and Insights, Demandware; Rick Chavie, CEO, EnterWorks and Eric Gilboe, Product Data Coordinator and Data Architect, Fender.

“Retailers today face more challenges than ever before in terms of consistent product content across channels,” said Chavie. “Our webinar is designed to discuss best practices for keeping product consistent and maximizing profits, while minimizing time spent by brands and retailers distributing and managing information.”

For more information visit the webinar registration page.

About EnterWorks
EnterWorks, a leading provider of product information management (PIM) and master data management (MDM) software solutions, gives companies a single view of content so they can present a consistent and accurate view of products and brands across channels. Retailers, manufacturers and distributors use the EnterWorks Enable content management platform to integrate data from internal and supplier sources; manage the information within the enterprise and across supply and demand chains; and syndicate and publish content to multiple physical and digital channels. Customers in industries such as consumer goods, hospitality, QSR, medical, technology, office products, equipment, fashion and services have used EnterWorks Enable to offer a more personalized omni-channel customer experience, improve operational efficiency and increase revenue.

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Erin Jordan