GroundSwell Group Announces Partnership with Quest Diagnostics to Activate AIDS Walks Nationwide

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Management of AIDS Walk Sponsorship Grows to 10 Markets

GroundSwell Group, a cause marketing firm that connects brands with their consumers through the causes they support, has been selected by Quest Diagnostics, the world’s leading provider of diagnostic information services, to build on the AIDS Walk sponsorship activation and executions that were delivered in 2015.

Quest Diagnostics offers the most up-to-date test options to identify HIV-infected patients and has made a commitment to increasing awareness and empowering action to fight HIV and AIDS. As their testing continues to improve the lives of those affected, they continue to do what they can to educate and advocate, including the sponsorship of AIDS Walks across the country.

The GroundSwell Group campaign will increase local community involvement and awareness within each of the AIDS Walks’ markets. Components of the program are to include non-profit support, outreach and marketing; public awareness announcements; on-site activations; influencer ambassadors; and partnership with nationally recognized HIV Blogger and Activist of “I Am Still Josh” Josh Robbins.

“We are thrilled to be continuing our work with Quest Diagnostics,” said Noel Wax, President of GroundSwell Group. “Not only are they are great group of people to work with who are really passionate about their work, but they are also a company that wants to authentically connect with the communities they serve. They are open to trying new, creative strategies that help them to better connect with their consumers.”

Quest Diagnostics’ business is coming at a time of exponential growth for GroundSwell Group, who experienced a rapid growth rate of 1,807% in 2015 and an expected exponential growth rate for 2016.

Wax commented, “We are proud of what we have been able to do to help our partner companies grow while having a positive impact on communities. We strive to connect brands with their consumers through the causes they support. Renewing and growing our partnership with Quest is proof that the model we have built and believe so much in is working.”

About Quest Diagnostics
Quest Diagnostics empowers people to take action to improve health outcomes. Derived from the world's largest database of clinical lab results, our diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management. Quest annually serves one in three adult Americans and half the physicians and hospitals in the United States, and our 45,000 employees understand that, in the right hands and with the right context, our diagnostic insights can inspire actions that transform lives.

About GroundSwell Group
GroundSwell Group is a leading cause marketing firm that works to align corporate partners with non-profit organizations to create individualized cause marketing campaigns. They execute targeted initiatives that allow corporations to engage and reach their target audiences, while also bringing financial support to non-profits. GroundSwell Group also provides pro-bono support to numerous small to mid-sized non-profit organizations in order to increase sustainability, funding and community engagement. Their goal is to help corporations "do good" within their communities while helping non-profits be as successful as possible. Since their founding in October of 2013, GroundSwell Group has also experienced exponential growth, including a growth rate of 1,807% in 2015, and continues to rapidly expand. For more information about GroundSwell Group, go to their website at or contact Safia Mirabella at safia(at)groundswellgroup(dot)com.

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