People with Purpose Gala Celebrates Breast Cancer Survivors and Supporters

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HERS Breast Cancer Foundation to host seventh annual awards event gala honoring the contributions of doctors, community organizations, and survivor advocates.

HERS Breast Cancer Foundation today announced a community awards gala to be held Saturday, April 23, 2016. The seventh annual awards event is called People with Purpose: A Pink Tie Gala. The awards recognize individuals and organizations whose work supports breast cancer survivors and the foundation’s efforts to serve them.

The gala dinner takes place April 23 from 6:00 p.m. to 10:00 p.m. at the Castlewood Country Club in Pleasanton, California. More information about the event, as well as online ticket sales, can be found at:

In previous years, honorees have been celebrated at a luncheon event. This year’s event will be a cocktail hour, three-course dinner, award presentation, and dance to celebrate breast cancer survivors. KTVU’s Heather Holmes will be master of ceremonies.

The funds raised at this event will go toward HERS Breast Cancer Foundation programs, including “We Support, YOU Survive” which serves low-income women in need of post-surgical garments. The funds will also support the organization’s Lymphedema Project, which provides specialty garments for the prevention and ancillary treatment of this painful condition, regardless of financial status. Funds are being raised through corporate sponsorship, donations, and ticket sales.

This year’s honorees include: Dr. Stanley Rockson, Professor of Lymphatic Research and Medicine at Stanford University; Adiba Barney, CEO of SVForum and breast cancer lifer-advocate; Dr. Rishi Sawhney, Oncologist at Valley Medical Oncology Consultants; and Tri-Valley SOCKs, a breast cancer non-profit in Pleasanton.

Dr. Stanley Rockson, a professor of cardiovascular medicine at Stanford, is a noted expert on lymphatic disease. Many breast cancer survivors develop lymphedema as a consequence of their treatment for cancer. Lymphedema causes painful and chronic swelling of limbs, yet it is often overlooked as the source of a survivor’s discomfort during recovery. Dr. Rockson is an advocate for improving physician education about lymphedema to promote improved diagnosis and better understanding of the condition among healthcare providers and patients.

Adiba Barney has worked for decades as an advocate for entrepreneurs, with a special focus on women, technology, and start-ups. In her two years at SVForum, she grew the nonprofit’s scope from a regional host of innovation gatherings to an international entrepreneurship advocacy group. She worked for several years with various organizations that promote and showcase technology innovation in Sweden and other Nordic countries. Mrs. Barney has been battling breast cancer for 10 years, and is currently in treatment; she is an HBCF client. She is writing an inspirational memoir about her experiences and living life to the fullest with late-stage cancer. She is working with breast cancer organizations to increase awareness about metastatic, late-stage cancer, advocating for more research, education, and funding.

Dr. Rishi Sawhney is the Medical Director of the Cancer Program at Stanford Healthcare ValleyCare. He has dedicated himself to building a community cancer program that provides university level care with a personalized touch close to home. These efforts culminated in the development of a multidisciplinary, nationally accredited center of excellence for breast cancer treatment. This center provides truly comprehensive, compassionate and personalized breast cancer care to patients throughout Northern California.

Tri-Valley SOCKs is a Bay Area nonprofit that raises funds for cancer research, treatment, and educational programs. All funds raised are granted to various local breast cancer organizations and treatment centers. Run completely by volunteers, Tri-Valley SOCKs’ major fundraiser is the Bras for the Cause Walk held each May in downtown Pleasanton. Since its inception in 2004, the organization has granted over $1.2 million to its beneficiaries.

Tickets for the People with Purpose: Pink Tie Gala may be purchased online at:

About HERS Breast Cancer Foundation (HBCF)
HERS Breast Cancer Foundation believes in restoring beauty and dignity to breast cancer survivors at an extremely vulnerable time of their lives. Every day we bring hope, empowerment, renewal and support, because every woman deserves to look and feel whole. We support all women healing from breast cancer by providing post-surgical products and services regardless of financial status. HBCF is the only nonprofit organization in the Bay Area that provides appropriate products (such as bras, prostheses, lymphedema garments, and wigs) for breast cancer survivors in a safe, comfortable, and understanding environment.

HBCF’s services for breast cancer survivors are provided at three locations: their new program stores at Stanford Health Care ValleyCare in Pleasanton and at the Stanford Cancer Center in Palo Alto, as well as their flagship program store at Washington Hospital in Fremont.

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Jennifer Kindred
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