Shotfarm Now Enables Any PIM, MDM, DAM or Supplier to Distribute Product Content Directly to Walmart and Hundreds of Other Retailers

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The new enablement platform from Shotfarm allows any content service provider to seamlessly exchange product information with Walmart and any retailer

Shotfarm, the fastest growing and most widely adopted platform for the management and exchange of product information, recently announced its new enablement platform that allows any PIM, MDM and DAM to publish content directly to Walmart.

Brands and retailers are looking to their current content providers for help with syndicating product information to their partners. Currently, however, it is not a scalable offering for any of the content platforms. By leveraging Shotfarm’s technology and relationships with thousands of retailers in its network, content service platforms now have a scalable service provider to help brands and retailers share product information with their partners.

“Shotfarm's award-winning partner enablement technology is the industry’s most intuitive interface for collecting and distributing product content and allows any PIM, MDM, DAM or supplier to connect directly with Walmart to ensure they are meeting the organization’s stringent requirements,” said Mike Lapchick, CEO of Shotfarm. “Our innovative, easy-to-use platform makes product management and exchange across retailers easier and faster than ever.”

Shotfarm’s Switch Marketplace offers a time-saving, simplified solution for content service providers to meet their partnering retailers’ product information requirements, such as Walmart's Spec program, which details the required, recommended, and optional data attributes suppliers must now provide for their products. Shotfarm ensures the qualifications are already integrated into the Switch network to make the process as seamless as possible.

To learn more about Shotfarm’s integration with Walmart, as well as to receive a demo of the Switch platform, visit

About Shotfarm: Shotfarm's Product Content Network is the first end-to-end solution for the Management and Exchange of Product Information that meets the demands of the entire ecommerce industry. Free and simple core functionality combined with a suite of affordable and powerful upgrade options make Shotfarm instantly useful and infinitely scalable. One System, any format, thousands of Retailers and Manufacturers. Shotfarm just makes sense.

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