Philadelphia, PA (PRWEB) March 11, 2016
LeadiD, the company bringing consumer journey insights to marketers, today announced that it has won top accolades from the 2016 LeadsCouncil LEADER awards for the fourth consecutive year. The company was recognized with the Gold award for Best Compliance Company in the Mortgage vertical and the Silver award for Most Valuable Technology in the Education vertical.
“The LEADER awards are selected in an open voting process by our industry peers and partners, so recognition is especially meaningful,” said Ross Shanken, LeadiD Founder and CEO. “This year’s accolades underscore the important work we’re doing to deliver actionable insight on consumer behavior in order to improve sales outcomes.”
LeadiD helps marketers identify engaged, in-market consumers while deepening their understanding of the attributes that predict conversion success. With this data-driven insight, organizations can fine tune overall marketing strategy and spend and better manage customer acquisition costs.
“The LEADER awards recognize companies that are working to change the industry for the better," said Glenn Tanner, Chief Marketing Officer at ITT Educational Services, Inc. “That LeadiD has now been recognized for four consecutive years is a testament to the commitment and positive impact that LeadiD continues to have on brands and publishers alike. ITT Technical Institute highly values the contribution that LeadiD is making to improve practices in our sector.”
LeadiD’s TCPA solution supports marketers that directly dial consumers by precisely identifying lead-specific, non-compliant consumer data or behavior that can result in costly privacy violations. The company’s TCPA Compliance with Visual Playback solution monitors and audits leads in real time, while ensuring compliance with evolving consumer privacy regulations such as the Federal Communications Commission’s (FCC’s) Telephone Consumer Protection Act (TCPA). “LeadiD’s TCPA compliance solutions have become a critical tool in protecting our business and the consumers that we serve,” added Todd Jones, President, Retail Mortgage at BBMC Mortgage.
"LeadiD’s recognition by peers is an indication of just how important it’s becoming to harness the most meaningful data for driving sales,” said Michael Ferree, Director, LeadsCouncil. “On behalf of the LeadsCouncil community, we congratulate LeadiD on continuing to break ground in compliance and buyer behavior analytics.”
LeadiD is the consumer journey insight platform that provides marketers with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both the first- and third-party consumer interactions and enables marketers to shorten the distance between data and decision making. LeadiD seamlessly integrates with any consumer journey decisioning process, and its comprehensive AppMarketplace offers plug-and-play solutions for TCPA compliance, fraud detection, data validation, scoring, and more.
As the largest independent industry organization focused on online lead generation, LeadsCouncil was created to promote best practices for online lead generation and customer acquisition, develop industry-specific research, and foster education and networking in the lead generation industry. Its members are comprised of consumer-facing organizations that buy leads, lead sellers and lead technology companies.