OTC Health & Wellness Agency Robin Leedy & Associates (RLA) Rebrands to "RLA Collective" Showcasing Breadth of Services, Expertise For Drugstore Brands

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Robin Leedy & Associates (RLA), Inc., a premier OTC health and wellness integrated marketing agency, today announced the change of its corporate name and brand identity to RLA Collective, Inc. (http://www.rlacollective.com).

www.RLACollective.com

“Our new name – RLA Collective – reflects the true collective of marketing services, expertise, results and vetted industry partners that can fully service brands emerging into or already in drugstores and mass market retailers nationwide."

Robin Leedy & Associates (RLA), Inc., a premier OTC health and wellness integrated marketing agency, today announced the change of its corporate name and brand identity to RLA Collective, Inc. (http://www.rlacollective.com). The agency’s rebranding officially marks the evolution of the company from that of a consumer health public relations consultancy to a fully-integrated marketing “collective” specifically focused on health and wellness brands across all channels.

"We began as a PR agency 30 years ago, and still continue that service for many clients, but have evolved way beyond that based on client needs and the changing marketing landscape for health and wellness brands,” says Robin Russo, president and founder. “Our new name – RLA Collective – reflects the true collective of marketing services, expertise, results and vetted industry partners that can fully service brands emerging into or already in drugstores and mass market retailers nationwide.”

Though newly-named, it’s business as usual at RLA Collective, with the same level of excellence and professionalism provided to clients for three decades. “Our mission for RLA Collective remains focused and unchanged,” Russo adds, “to creatively develop and implement strategic and engaging cost effective, seamless marketing programs for innovative health and wellness brands. For all our clients, it means they are partnering with an agency that is laser focused on health and wellness, including strategy, regulatory oversight, and execution.”

For more information, visit http://www.rlacollective.com.

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Laura Giardina
RLA Collective
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RLA Collective
since: 08/2009
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