46 Happy Billboards Put a Smile Across America for International Day of Happiness

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Natural Life and The Joy Team partnered up to spread optimism and inspiration through positive messages on billboards across America. This initiative is aimed to help Americans celebrate and rekindle their inner joy in honor of International Day of Happiness on March 20th.

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46 billboards, 31 cities, 13 million smiles. Forty-six billboards with positive messages aiming to spread joy, optimism and inspiration will start popping up the week of March 14th from coast to coast across the U.S. The billboards are part of Smile Across America, a national campaign from The Joy Team and Natural Life to help Americans celebrate and rekindle their inner joy in honor of International Day of Happiness on March 20th.

"One positive message can make a huge difference in someone’s day," said Michele McKeag Larsen, founder of The Joy Team. "Our affirmative billboards have inspired people, made them smile, helped them celebrate birthdays and deal with cancer, memorialized loved ones and even saved a life at least once. Imagine what 46 of them across the U.S. can do."

Fun facts about Smile Across America:

  • 46 billboards (31 static, 15 digital) are going up in 31 cities the week of March 14th and every one of them will be up in time for International Day of Happiness, a day created by the United Nations in 2012 to recognize the relevance of happiness and well-being as universal human goals.
  • Smile cities include Jacksonville, FL (where Natural Life is headquartered), Vancouver, WA (where The Joy Team is headquartered); Albuquerque, NM; Atlanta, GA; Baltimore, MD; Boston, MA; Chicago, IL; Dallas, TX; El Paso, TX; Gainesville, FL; Houston, TX; Indianapolis, IN; Las Vegas, NV; Los Angeles, CA; Miami, FL; Milwaukee; Minneapolis/St Paul, MN; New York, NY; Ocala, FL; Orlando, FL; Philadelphia, PA; Sacramento, CA; Salisbury, MD; San Antonio, TX; San Diego, CA; San Francisco Bay Area; Tampa Bay, FL; Tucson, AZ; Vancouver, WA; Washington, DC; West Palm Beach, FL; and White Plains, NY.
  • The billboards will be up for four weeks and garner roughly 13 million impressions (ie: smiles) while they're up.
  • PDF’s of each message are available at SmileAcrossAmerica.com so anyone can download them and post them in their windows to spread joy, optimism and inspiration right where they are.

"The moment we saw the billboards and story behind The Joy Team we knew we wanted to be part of it," said Patti Hughes, Founder/CEO/Creative Officer of Natural Life. "We love to make the world a better place and inspire people to live happy. We, too, believe that words can change the world. One kind word can change someone’s entire day!"

"Think happy. Be happy." "Something wonderful is about to happen." "Stop. Smile. Breathe. Life is beautiful." "You make a difference." "Do more of what makes you happy." These are just some of the messages that will inspire and uplift people across the nation. A complete list of the smile cities and PDFs of the positive messages can be found at SmileAcrossAmerica.com.

Why positive messages?
Positive messages influence peoples' thoughts. Happier, more optimistic thoughts lead to happier, more optimistic people. Why does happiness matter? Not only does research show the health benefits are huge; but it also shows happiness leads to success in nearly every domain of peoples' lives; including marriage, friendship, community involvement, creativity and, in particular, jobs, careers and businesses.

Why billboards?
Billboard advertising works. It cannot be turned off, fast-forwarded or muted. If people drive by it, they will see it. Most people can't help reading something they see, it's automatic. Want to share a happy thought? A billboard is an excellent way to do it.

About Natural Life
Natural Life makes irresistible treasures with a free-spirit style and positive vibe…inspiring people to Give and Live Happy! We believe that it’s the little things that mean the most, that kindness really does matter, that you should always be yourself, do what you love, and try to make the world a better place! It was founded by Patti Hughes in 1996 fueled by everyday life with three daughters, nostalgic memories and global artisan markets!

The Natural Life brand can be found in retail stores all over the world, online and its Flagship Store at the St. Johns Town Center in Jacksonville, FL. The Natural Life store and online community have become a destination where people come to share stories and inspiration, enjoy the little things and discover Natural Life treasures for themselves and their loved ones. For more information about Natural Life, visit: http://www.naturallife.com and connect at facebook.com/naturallifegifts and @naturallife on Instagram.

About The Joy Team
Founded in February 2010, The Joy Team is a 501c3 corporation based in Vancouver, Washington, with the mission of building community by spreading joy, optimism and inspiration. Projects of the positive thought organization include putting up 265 positive messages (and counting) on billboards, delivering over 2,450 Happy Packets to the staff of organizations serving the community through The Junior Joy Team, giving over 4,400 jars of joy-wrapped peanut butter to hungry kids through the PB & JOY Project and the annual international Chalk the Walks event. Learn more at thejoyteam.org, like them on Facebook.com/TheJoyTeam or follow them on Twitter @TheJoyTeam.

About International Day of Happiness
The General Assembly of the United Nations in its resolution document of July 12, 2012, proclaimed March 20th the International Day of Happiness recognizing the relevance of happiness and well-being as universal goals and aspirations in the lives of human beings around the world and the importance of their recognition in public policy objectives. Learn more here: http://www.un.org/en/events/happinessday/

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Carolyn Eberhart
Natural Life
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