Vintage Jewelry Brand Bella & Chloe Launches E-commerce Site for Men, Retail Store to Follow

Share Article

As a complement to the Bella & Chloe brand, the new site launched January 6, 2016, and offers one-of-a kind, vintage, sterling silver, men’s jewelry and accessories.

Carefully curated timeless pieces @

We are passionate about jewelry, and we’re passionate about quality goods. Brethren was the next step in offering life-long quality pieces to both men and women.

Launched in 2010, the Bella & Chloe vintage, sterling silver, jewelry and accessories e-commerce site focuses exclusively on one-of-a-kind pieces for women. Now, Bella & Chloe founders Tyler Odom and Seth Logan have expanded their vintage, accessories brand with a new site exclusively for men,

Expanding into men’s jewelry and accessories was a natural transition for the brand. “As we sourced pieces for the site, we regularly ran across men’s pieces that had the same vibe and level of quality. So, we knew we could offer a line for men that would be a perfect complement to the Bella & Chloe brand,” Odom says.

Odom and Logan’s passion for quality pieces drove their decision to grow the brand. As Logan explains, “We are passionate about jewelry, and we’re passionate about quality goods. Brethren was the next step in offering life-long quality pieces to both men and women.”

Like Bella & Chloe, the Brethren brand is rooted in “nostalgia and a natural curiosity for the world.” This also reflects how Odom and Logan view their customers.

“Brethren offers pieces for men who are quality-driven, authentic, bold and unbound. Our customer is someone who appreciates timeless, unique pieces with a worn-in feel. He is one-of-a-kind and so are the adornments that feature prominently in his style,” Odom says.

You won’t find mass produced items on the Bella and Chloe or Brethren sites either. According to Logan, “We have always been dedicated to sourcing one-of-a-kind sterling silver pieces and giving them a new life.”

Odom and Logan do plan to integrate new, proprietary jewelry lines into both the Bella & Chloe and Brethren brands. “We’ve added a very talented jewelry designer to our team and are excited to further expand our business with new designs exclusive to both brands,” says Odom.

Along with the e-commerce site and new jewelry lines, Odom and Logan also plan to open a brick and mortar Brethren store in Dallas in April 2016. Customers will find the same unique sterling silver rings, pins, necklaces, wrist wear and accessories as the e-commerce site.

About Brethren, LLC
Brethren, LLC is a one-of-a-kind, vintage, sterling silver jewelry and accessories brand for men and a complement to the Bella & Chloe women’s jewelry and accessories brand. The brand was created for quality-driven men with a natural curiosity for the world. Driven by ambition and nostalgia, Brethren offers sterling silver pieces of life-long quality for busy men who embrace a timeless style.

Press Contact:

Ruby Hunt
Marketing Manager
Bella & Chloe and Brethren, LLC
(972) 689-3184

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ruby Hunt

Jake Kaufman
since: 03/2016
Follow >
Bella & Chloe
Like >
Visit website