New Partnership Offers Integrated Business and Communications Solutions for Lifestyle, Luxury and Hospitality Brands

Share Article

The Whole Shebang streamlines business and communications strategy and implementation by providing single-source, top-to-bottom solutions for clients

News Image
Our goal is to assist boutique properties, lifestyle-focused businesses and new real estate developments that may not have the benefit of a world-renowned brand, marketing machine or team of strategists behind them.

Empower Consulting Group, business strategy professionals whose clients serve high-net-worth and ultra-high-net-worth companies and individuals, has partnered with integrated communications agency Biggest Little Group to provide a single-source, top-to-bottom solution for lifestyle and luxury companies. The two businesses have joined forces to offer resorts, hospitality companies and real estate developers a service called the “Whole Shebang.”

With a century of combined experience in various realms of both business and communications strategy and implementation, the team behind Whole Shebang has worked with resorts and developments the world over that have struggled with achieving results for one or more of their departments.

The problem with these companies is twofold: The company offers an incredible client experience, but their marketing is not strong, or they have solid marketing, but the client experience does not match the messaging. In other cases, both sides need help simultaneously. The experts at Whole Shebang work in concert with each other to help businesses become robust on both sides of the business equation. The integrative and holistic approach encompasses all aspects needed to run a successful business, from operations to communications and every nuance in between.

“While working together on a luxury resort client project, we identified a need in the industry for a single source that offers the combined solutions that we were providing from our respective fields,” said Liz Christoffersen, a partner at Whole Shebang. “Our experience working together on the successful development and launch of this resort client has demonstrated the value of combining our services.”

At every turn, a client’s financial resources are kept top-of-mind, with the Whole Shebang team seeking to maximize every dollar—a practice that has been carefully honed on many luxury and lifestyle projects in the U.S. and across the globe.

“Our goal is to assist boutique properties, lifestyle-focused businesses and new real estate developments that may not have the benefit of a world-renowned brand, marketing machine or team of strategists behind them,” explains Whole Shebang Partner Larry DeVincenzi.

Most agencies offer either business consultation and strategy, or communications planning and implementation, but true to its name, the Whole Shebang provides it all—with a proven track record of success. A nimble team of five, the joint effort allows for closer, more in-depth partnerships through which to provide optimal business solutions for its clients.

Solutions include vision and strategy development, priority-setting and resource allocation, initiative development, results in measurement, resource connections, process establishment and strategic oversight. On the communications front, content development, story angle defining, marketing strategy and implementation, advertising guidance, public and media relations, digital media strategy and implementation plus website building are provided.

For more information on the Whole Shebang, visit TheWholeShebang.solutions, or call 530-728-3120.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Natasha Bourlin
Visit website