The Floral Community Honors Women on March 8th With the Gift of Flowers

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Women’s Day Holiday, observed annually worldwide on March 8, is a time to express respect, appreciation and love and to celebrate women’s achievements. Local florists across the United States are celebrating Women’s Day March 8th by giving away free flowers to honor women in their community.

Women's Day is March 8th

“We are honored to give a gift of beauty in support of the Women’s Day Holiday”, said Robert Kitayama, CEO of Kitayama Brothers.

Local florists across the United States are celebrating Women’s Day March 8th by giving away flowers to honor women in their community. Participating local florists in conjunction with members of CalFlowers (California Association of Flower Growers and Shippers) and ASOCOLFLORES (The Association of Colombian Flower Exporters) have launched the website as a platform for sharing stories of Love, Honor and Respect in celebration and recognition of Women’s Day March 8th. When people share a story of love, honor and respect about the special women in their life they are entered to win flowers. The giveaway flowers were donated from the association’s member farms and are delivered by the participating local florists. This year farms such as Northern California grower Kitayama Brothers are supporting the holiday by donating tens of thousands of fresh flowers to local florists across the country in support of Women’s Day. “We are honored to give a gift of beauty in support of the Women’s Day Holiday”, said Robert Kitayama, CEO of Kitayama Brothers.

In addition to the website, the floral community has taken its message of love, honor and respect for women to social media by raising awareness of Women’s Day on Facebook at and Twitter at In less than 1 week the Women’s Day Holiday social media campaign has reached more than 1 million people and generated over 4 million impressions. “The mission of the Women’s Day Holiday campaign is to provide a platform for the community to show respect, appreciation and love for all the amazing women that make a difference in our lives on a daily basis,” said Michael LoBue, CEO of CalFlowers.

Women’s Day, observed annually on March 8th, is a day to celebrate the achievements of women from around the world. More than 100 nations recognize Women’s Day and 35 have declared it a national holiday with thousands of events held by organizations, governments, charities, educational institutions, women’s groups, corporations and the media. "Every woman deserves Love, Honor and Respect. Whether mother or daughter, young or old, amazing women deserve to be honored this day and every day. In addition to recognizing and celebrating the achievements of women on March 8th, our goal is to raise awareness for the non-profit organization Where Hope Lives,” said Cheryl Denham, CEO of Arizona Family Florist located in Phoenix Arizona.

The purpose of Where Hope Lives is to rescue trafficking victims, offering them love, hope and a way off the streets. Established in 2009, the non-profit Where Hope Lives formerly The Rescue Project, is a national leader in the rescue, recovery and prevention of human trafficking and relies on donations and support from both the public and private sector. In addition to helping raise awareness, the floral community donates flowers year round that are used in their heroic outreach efforts as an expression of love when rescuing young women. To learn more about how you can make a difference by donating or volunteering your time to Where Hope Lives, go to


About CalFlowers
The California Association of Flower Growers & Shippers (CalFlowers, formerly known as NORCAL) was founded in 1941 by a small group of flower shipping companies to foster the success of the California floral industry within the United States. Today CalFlowers is the leading floral trade association in California serving growers and the entire supply chain in the state and in 45 states across the nation. For more information about CalFlowers, please visit

ASOCOLFLORES was established in 1973 as a non-profit trade organization, to represent and promote the Colombian flower industry in international markets and seek comprehensive development of floriculture, mainly in areas of market access, research, transport, Florverde (socio-environmental label certification) and social responsibility programs to improve the quality of life of workers and their families. ASOCOLFLORES membership represents growers who handle about 80% of total Colombian flower exports. For more information about ASOCOLFLORES, please visit

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Eileen Watters
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