Highspot Releases Outlook Email Integration and Automatic Language Filtering for Sales Enablement

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Updates advance Highspot’s ability to save sales reps time and increase conversions

Highspot sales enablement


Highspot, makers of the most advanced Sales Enablement platform, today announced seamless integration with Microsoft Outlook and automatic content filtering by language based on machine learning capabilities. Highspot’s enhanced email functionality helps sales reps drive more timely and informed conversations with customers by providing insight into when emailed content was opened, read, downloaded, and shared, and which pages of any document were viewed the longest. Today, users of Highspot can choose between the convenience of sending content directly from Highspot’s sales content management system or their corporate email client with Highspot’s Outlook add-in. These updates make sales reps more effective and efficient—saving time that can be focused on selling activities and increasing revenue.

Highspot is committed to improving the effectiveness of sales reps by providing better ways to engage with customers and save time in how reps search, select, edit, and pitch sales content. Users are now able to retain all of the powerful functionality of Highspot email with the convenience of Outlook.

Sales reps can receive alerts when recipients open, download or share content, enabling more timely customer interactions. In addition, sales reps can better manage their conversations through activity dashboards and in-depth analytics on customer engagement.

Emails sent via this integration will come from the sender’s company email address and replies received directly in the sender’s email inbox, making it easy for sales teams to engage and share content with prospects and customers from within their existing email accounts.

“Our mission is to make sales reps as effective and as efficient as possible. Everyone has a working style that they prefer, and while some reps love the ease of selecting and sharing content with prospects from within Highspot, we know that there are others who prefer to do all their communication from their corporate email client,” said Robert Wahbe, CEO of Highspot. “Enabling our customers to work within the environment they are most comfortable while still providing all the alerts, engagement stats, sharing, and analytics features that make them more effective was a natural progression of our product offering.”

For global sales organizations, multi-language support is critical. Highspot already supports content in multiple languages and language-specific full content semantic search, making it easy for world-wide teams to find the content they need. An additional platform update is automatic filtering by language for all content, based on Highspot’s sophisticated machine learning algorithms for 20 of the most common languages including English, French, German, Chinese, Japanese, Vietnamese, Russian, Arabic, Hebrew, and more.

When searching for the optimal content to pitch clients, one of the most common filters is language, especially in multi-national organizations. In nearly every instance, sales reps only want to find content in one specific language—the shared language of their client. Highspot helps them find it quickly, by using Machine Learning to automatically detect the language within a given document. This is different from most other content management systems, which require manual tagging of each individual piece of content.

Highspot users can now filter search and browsing results by language, or create a globlal setting to only show languages they want to see, so they never see content that is not in their preferred language. This capability greatly simplifies document management, streamlines content access, and saves time for sales organizations working in multiple languages.

Learn more at http://www.highspot.com.

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