"Every Story Starts with an Idea": New Powersoft Video Connects Audiences with Passion, Innovation and Knowledge Behind Top Audio Brand

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With its new "Every Story Starts with an Idea" video, Powersoft, a world-leading manufacturer of professional power amplifiers, seeks to deepen the brand's connection with its customers, partners and professional audio-oriented professionals, while reaching broader audiences via YouTube, Vimeo and other interactive social media platforms.

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As the video takes viewers through the 'life of a product' — from lab conception, to assembly, to warehouse dispatching — passion is the common ingredient, and indeed the engine, that ties together each phase of the creation process.

With its new "Every Story Starts with an Idea" video, Powersoft, a world-leading manufacturer of professional power amplifiers, seeks to deepen the brand's connection with its customers, partners and professional audio-oriented professionals, while reaching broader audiences via YouTube, Vimeo and other interactive social media platforms. The video explores many of the key attributes that have made Powersoft a leading international audio manufacturer: innovation, teamwork, research, energy and many others. The narrative utilizes compelling video and imagery, capturing the people behind the design, engineering and manufacturing process.

"Every Story Starts with an Idea" takes viewers through a 'day by day' experience at the company through different vantage points. From the very first scenes in the video, Powersoft makes it clear that the essence of its brand is its people: product designers, researchers, engineers, assembly line workers and warehouse dispatchers. The visual narrative also illustrates a singularly defining characteristic within each of these people: passion. As the video takes viewers through the 'life of a product' — from lab conception, to assembly, to warehouse dispatching — passion is the common ingredient, and indeed the engine, that ties together each phase of the creation process.

"This video communicates the essence of Powersoft in an emotionally captivating way," commented Francesco Fanicchi, Head of Brand and Communications, Powersoft. "It celebrates the drive and ideas that come from our people, all the way from the dream of a new product all the way to its end-user application. While the video is just over two minutes, it encapsulates a story that has been repeating itself each day since when the company was founded in 1995."

"'Every Story Starts with an Idea' is a very direct expression of the Powersoft brand," commented Luca Lastrucci, CEO at Powersoft. "Our goal was to express the passion and authenticity that makes Powersoft an utterly unique competitor in the professional audio landscape. We do this by looking through the crisp lens of all of the people involved in the life of the product, each of whom share the same extraordinary degree of passion and commitment."

The video, which can be viewed at https://youtu.be/VjtIsZOyQ28 reflects a broader communications approach by Powersoft, which will soon involve the creation of product videos for new products — each delivering emotional scenes that leverage highly detailed framing and photography.

"There are of course many benefits in utilizing film and video for marketing purposes, most of all engaging consumers," added Fanicchi. "But we like to use video to communicate corporate values while making it easier to educate, entertain and inspire. Through visual storytelling, a company is able to engage with audiences on a deeper emotional level, while encouraging action. It's also a lot of fun!"

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Jeff Touzeau
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