MarketSource, Inc., an Operating Company of Allegis Group, Repositions without Rebranding

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After a year of research, focus groups, and planning, MarketSource, Inc., the proven alternative to sales outsourcing, repositioned with a new brand promise of better sales. Avoiding a complete rebranding, the company updated its brand colors and content, as well as the supporting technology required to optimize its marketing strategy.

MarketSource’s new message still focuses on its premium reputation for providing sales team solutions with positive results for mid-to-large companies. The retail and B2B services provider encapsulates its market position with its new copyrighted leadership statement: “Better Sales are MarketSourced.”

“Our repositioned brand ensures our image projects our strength. It also enables us to succinctly share our value with the marketplace. MarketSource empowers clients to get the results they want with a product or service they sell,” says MarketSource Marketing Director, Melissa Lopez.

“As we grew, we realized the need to more consistently and more accurately depict who we are and what we do in the marketplace. Our repositioned brand helps to tell our unique story, a story that separates us from the competition. It also contains brand elements that signal our relationship with Allegis Group, illustrating our goals of strengthening collaboration across the Allegis Group network of talent solutions,” says MarketSource President, Rick Haviland.

About MarketSource

A proven alternative to sales outsourcing, MarketSource has a pipeline of sales experts ready to engage our clients’ customers. We provide comprehensive solutions for the entire sale ecosystem – from retail to B2B, direct to indirect, simple to complex. We provide great people, process and technology that deliver results.

Often, with traditional sales outsourcing, companies are looking to reduce or control costs, focus on their core competencies or maybe scale quickly. MarketSource provides all of that and more. The extraordinary customer experiences and better sales the company provides help businesses thrive by forging deeper relationships between people and brands.

MarketSource, Inc., is an operating company of Allegis Group, a global talent solutions provider.

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Rebecca Santelia
Allegis Group, Inc
+1 919-696-4788
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