Deborah Katz Joins Prime Access as SVP of Client Services

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Will lead integration of solutions for clinical trial recruitment, cultural competency training and data-driven patient journey tools.

Prime Access, a New York-based pharma, health and wellness marketing agency, and a 9.8 Group company, announced the appointment of Deborah Katz as Senior Vice President of Client Services. In this position Deborah, former Director of HCV Marketing at OraSure Technologies, will focus on working with the company’s roster of blue-chip clients in integrating proprietary solutions for clinical trial recruitment, cultural competency training for pharmaceutical sales representatives, and data-driven patient journey tools, among others.

“Deb has been at the forefront of innovative digital programs in healthcare, and has been working tirelessly in the infectious disease space for the past 20 years, raising awareness of HCV” said Prime Access CEO, Chip Weinstein. “Her knowledge and experience are a perfect fit here at Prime Access, where we focus on creative solutions built on a foundation of deep insights and a firm commitment to wellness to address our clients’ needs.”

Deborah is an award-winning sales performer and marketer with extensive experience in product launches and promotion in both HIV and HCV. She has designed and implemented patient and consumer programs built to ensure that no patient is lost within the patient care continuum as well as HCP promotional tools. Deborah spent twelve years working in virology and immunology (RA) at Genentech, а member of the Roche Group, and orphan diseases (aHUS) at Alexion. She was also a key team member in the launch of Schering’s PEG Intron into primary care and the launch of Roche’s PEGASYS.

About Prime Access
With over 20 years of expertise tackling the toughest communication challenges in wellness and healthcare, Prime Access, a 9.8 Group company, is the only full-service agency at the forefront of total market approach. We are uniquely positioned to help organizations navigate the rapidly changing health care and multicultural landscapes. We excel at approaching hard-to-reach audiences, starting conversations about difficult topics, and simply conveying concepts that are challenging to understand. We accomplish this with creative solutions built on a foundation of deep insights, and a firm commitment to wellness — using technology and content to help patients succeed in managing chronic health problems and achieving better long-term outcomes. Prime Access has created successful campaigns for many of the world’s largest brands and corporations. We continue to be recognized with numerous industry awards and accolades. Visit for more information.

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Moish Soloway
9.8 Group
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