Imgur Brings on First Vice President of Product to Fuel the Company’s Mobile Growth

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Former Amazon Mobile Product Leader Tapped to Build Imgur’s Product Strategy

Imgur, the world’s largest image sharing community, today announced that Ajay Arora will join the company as its first Vice President of Product, responsible for building the company’s overarching product strategy with the goal of advancing Imgur’s mission of surfacing the world’s most entertaining content and its vision of lifting the world’s spirits for a few moments every day. Arora joins Imgur at a pivotal moment: the Imgur app is now used on average three times every day and for over four hours every week per user, ranking the company’s app usage among some of the stickiest millennial apps of recent times. Reporting directly to Imgur founder and CEO Alan Schaaf, Arora will focus on building on Imgur’s organic mobile traction by crafting short and long-term product strategies.

Arora brings extensive experience in mobile product strategy, development and leadership. Prior to Imgur, Arora built the global product team at Audible, a division of Amazon focused on spoken audio entertainment with integrations across mobile devices and platforms. At Audible, Arora led all product initiatives including the strategy and development of Audible’s mobile apps, which became some of the top-ranked apps on iOS, Android and Windows under his leadership. Additionally, Arora played an instrumental role in growing Audible’s global footprint through the deep integrations of Audible into Kindle’s suite of mobile apps, and partnerships and integrations into hardware devices including Kindle Readers, Fire Tablets, Amazon Echo, and BMW.

“Ajay is going to be a phenomenal partner to help harness Imgur’s organic mobile momentum and develop a strategy that will help us take Imgur product to the next level,” said Schaaf. “Ajay has a track-record of building first-rate mobile products that are so integrated and native to the devices that they are on, the experience feels like magic to the users. I’m thrilled to welcome Ajay to the team and look forward to working with him to bring even more magic to Imgur’s products.”

“There are few experiences that have an amplifying effect on mobile, and Imgur is one of them,” said Arora. “Imgur is perfect for mobile moments. Those windows in your day when all you need is a little laughter, a boost of inspiration, an opportunity to learn something new or simply to be entertained. Imgur’s organic traction is evidence of its natural fit on mobile, and I’m so excited to join the team.”

Imgur is the world’s largest image sharing community with more than 150 million monthly active users . Discover the most awesome images on the Internet with Imgur’s free mobile apps for iOS and Android.

About Imgur
Imgur is the best place to share and enjoy the most awesome images on the Internet. Every day, millions of people use Imgur to be entertained and inspired by funny, heartwarming, and helpful images and stories from all around the world.

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Michelle Masek
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