5 Horizons Group Acquires Award-Winning Backpack Brands MHM And CO.ALITION; Expands Creative Team In Boulder, Colorado
Denver, Colorado (PRWEB) March 10, 2016 -- 5 Horizons Group, a leader in the design, manufacture and marketing of lifestyle bags, accessories and apparel, has acquired Denver Design Company, LLC (DDC) – parent company of two award-winning backpack brands: MHM and CO.ALITION.
DDC founders Jeff Popp and Casey Lorenzen, along with product designer Michelle Hodulik, will join the 5 Horizons team to drive innovation, product design and their unique brand building abilities to new heights within the 5 Horizons platform.
“The 5 Horizons eco-system is founded on innovation and forward-looking ideation, and what DDC has accomplished in just a few short years resonated strongly with us,” said Jonathan Allen, 5 Horizons co-founder. “Jeff and Casey not only bring a unique vision and enthusiasm to the products they design, but also have a very close relationship with their customer, which is everything in this new world of specialized retail,” added Kevin Lehrer, 5 Horizons co-founder.
The MHM and CO.ALTION brands have won accolades from numerous industry organizations, including National Geographic’s Gear of the Year Award (2014), and were most recently featured on ABC’s Shark Tank.
“Jon, Kevin and the rest of the 5 Horizons team have a clear passion for creating and delivering the same caliber of product that we at DDC feel the industry needs – and that was critical in our decision for this partnership,” said Popp, who will assume the role of Product Director within the new division. Casey Lorenzen added: “5H brings the fuel, speed and resources to our vision. To be immediately surrounded by a group of people with a shared philosophy is just amazing. We believe this will help propel the brands we have established to new heights.”
DDC will continue to operate out of its headquarters and storefront in Denver, CO. The acquisition coincides with 5 Horizons' recent launch of a design and innovation studio in Boulder, CO.
To learn more about 5 Horizons, please visit 5horizonsgroup.com. For more information, please contact Kevin Lehrer kevin(at)5hgroup(dot)com or Jonathan Allen jon(at)5hgroup(dot)com. To learn more about MHM and CO.ALITION, please visit mhmgear.com or co-alition.com.
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Denver Design Co. was founded in 2015 in Denver, Colorado to manage the award-winning brands MHM (est. 2009) and CO.ALITON (est. 2014). DDC creates products that enhance peoples’ shared experiences of adventure & lifestyle pursuits through a relentless focus on innovative product design & technology. DDC’s products are timeless, functional and adaptive to evolve with modern needs.
5 Horizons, which launched in 2009, is a creative engine, supply chain leader and market maker for authentic brands. 5H has created a global product platform that designs, manufactures and markets lifestyle accessories, apparel and home furnishings. 5Hs’ mission is to create and perfect the connection between product, brands and consumers. The Company has offices in Boulder, CO; St Louis, MO; Guangzhou, China and Shanghai, China.
Kevin Lehrer, 5 Horizons Group, LLC, http://www.5horizonsgroup.com, +1 (314) 269-3662, [email protected]
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