London School of Marketing Explore the Importance of ‘Social Listening’ in Their Digital Marketing Institute Course

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London School of Marketing’s latest blog post reveals how its Digital Marketing Institute course emphasises the importance of ‘social listening’. The post looks at various ways businesses can use platforms such as Facebook and Twitter to their advantage.

Social Media Listening: The Ideal Tool for Market Research

Social Media Listening: The Ideal Tool for Market Research

Businesses that fail to analyse their own presence on social media are missing out on a chance to engage with potential clients, and develop a better understanding of how their campaigns are being perceived.

London School of Marketing has released a blog post exploring the importance of social listening. While most businesses have social media accounts, it is the ones that pay attention to social comments which gain real insight into how people are responding to their marketing campaigns - and how they could be made more effective.

Chrishanthi Ranwaweera, the school’s student supervisor, said: “Analysing statistics is an important aspect of assessing the success of marketing campaigns.

“However, businesses that fail to analyse their own presence on social media are missing out on a chance to engage with potential clients, and develop a better understanding of how their campaigns are being perceived.”

The blog post offers a number of tips for effective social listening, including paying attention to comments and responding to negative feedback rather than ignoring it. Readers are encouraged to think about sharing positive comments to maximise their impact and study how their competitors are using social media. The post also discusses the importance of creating engaging social media content, and methods for using influential Facebook and Twitter accounts to your advantage.

The full blog post, including a more in depth look at social listening, can be viewed at London School of Marketing’s website. The internationally recognised courses and qualifications offered by the school, including its Digital Marketing Institute courses, can be viewed here.

London School of Marketing delivers accredited marketing and business qualifications, and offers professional courses from recognised professional bodies such as CIM, EduQual and academic qualifications such as BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
@Londonlearning
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