HSN shoots products for Joy Mangano in Neal Signature Homes’ model

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HSN, the multibillion-dollar interactive multichannel retailer, recently shot products inside the Dominica II model at The Concession created by Lakewood Ranch-based luxury homebuilder, Neal Signature Homes.

Dominica II Kitchen

“This home’s furnishings and open space really help make the product pop,” said David Berggren, the photo shoot director for HSN. "We could get a pretty shot even without lights. There are beautiful shots at any angle.”

HSN, the multibillion-dollar interactive multichannel retailer, recently shot products inside the Dominica II model at The Concession created by Lakewood Ranch-based luxury homebuilder, Neal Signature Homes.

This month, the HSN crew captured videos of products by inventor and entrepreneur Joy Mangano, the real-life inspiration for the major motion picture JOY including 10 of her Forever Fragrant Odor-Eliminating home fragrances. Some smell-worthy scents include Oceanside Breeze, Vanilla Bean Cupcake, Tranquil Lavender Chamomile, Pumpkin Spice and Afternoon White Tea.

“This home’s furnishings and open space really help make the product pop,” said David Berggren, the photo shoot director for HSN. “The floor plan gives us a lot of room for lighting and general shooting. We could get a pretty shot even without lights. There are beautiful shots at any angle.”

The crew shot in almost every room of the house, including the laundry room, bedrooms, bathroom, entry and others. The 12-person team aimed to replicate HSN’s on-set look but with a real-world feel. For Mangano, the team emulates a style similar to the classic look of their customers’ homes.

“The decorating style in addition to the overall home really attracted us to this model,” said Berggren, complimenting Charlene Neal PureStyle, the full-service interior design service that styled the home. “I’d love to shoot in all of the homebuilder’s models.”

The HSN crew shot additional products for Mangano’s line, including her Huggable Hangers, reading glasses and luggage line, in the model last month.

Mangano’s entire line of products is designed to organize and simplify life – from linens and handbags to vacuums and closet systems. Her first invention was the Miracle Mop, which launched 25 years ago.

The major motion picture JOY is the story of how Mangano, played by Jennifer Lawrence, rose to become founder and matriarch of a powerful family business dynasty. The movie also stars Bradley Cooper and Robert De Niro.

HSN plans to return to another Neal Signature Homes’ model soon.

About Neal Signature Homes
Neal Signature Homes is a semi-custom, luxury homebuilder currently building in South Hillsborough, Sarasota and Manatee counties. The company is completely integrated to benefit its customers, with its engineering and building team, plus Charlene Neal PureStyle design services and Waterscapes Pools & Spas, the fifth largest pool company in the state.

Parent organization Neal Communities is the area's largest and most established locally owned and operated, private builder. Neal Signature Homes’ honors and accolades include Aurora Awards for models in The Country Club at Lakewood Ranch and Country Club East and many Parade of Homes awards from the Manatee-Sarasota Building Industry Association. For more information, visit http://www.NealSignatureHomes.com.

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Candice McElyea
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