Automational Boosts Small Business Efficiency with Sales and Marketing Automation

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SMBs now able to transform more leads into sales with new affordable CRM and marketing automation solution from founders of ClickDimensions

With Automational, SMB owners and their employees can capitalize on advanced marketing practices without the need for extensive marketing knowledge or a costly technology investment.

Automational, a new sales and marketing technology platform that is 100 percent tailored for small business, is now available to help SMBs transform leads into sales efficiently and affordably. Developed by the founders of leading marketing automation platform ClickDimensions, Atlanta-based Automational leverages ClickDimensions' enterprise-grade technology in a solution that was created specifically with small business needs in mind.

Automational’s concept was born when founders John Gravely and Koren Tako identified a need among small businesses to create compelling marketing campaigns and efficiently engage leads and customers in one easy-to-use platform. In fact, a research study found that 77 percent of small businesses felt they lacked the time and knowledge to manage digital media effectively. Further, 70 percent stated they wished they could take advantage of digital media to expand business and reach new customers. To address this need, Automational has incorporated all the sales and marketing tools essential to small businesses, including a low price point, with no complicated add-ons. The all-in-one platform allows small business owners and employees to strategically engage existing customers, qualify prospects, organize data and nurture leads.

“SMBs have historically been underserved in the marketing technology industry, but we’re changing that by delivering marketing automation and effective customer relationship management to small businesses,” said Gravely. “With Automational, SMB owners and their employees can capitalize on advanced marketing practices without the need for extensive marketing knowledge or a costly technology investment. For the first time, SMB owners can rest easy knowing they’re growing their pipelines while being able to dedicate their time where it’s needed most – caring for their customers.”

Automational’s built-in CRM software allows users to consolidate and prioritize their prospect and customer data, eliminating the need for multiple technologies. The platform also allows users to create their own custom campaigns, leveraging automated marketing emails and tasks to engage leads. The user-friendly dashboard makes it easy to track interactions with leads and customers, so that no sales opportunity falls through the cracks. Core functions of Automational include:

  •     Marketing automation
  •     Email marketing
  •     Customer relationship management (CRM)
  •     Web visitor tracking
  •     Web forms to capture leads
  •     Opportunity management and prospect scoring
  •     Gmail & Office 365 integrations

Serving clients in a range of industries, including marketing agencies and consultants, financial services, legal services, hospitality, health and fitness, construction and more, small businesses can unleash their potential as “smart marketers” using Automational - with no background experience in marketing required.

“Automational helps our team generate and stay on top of all of our leads. We couldn’t make the most of every opportunity without them,” says Miles Tinsley, co-founder at The Ole Bull, a handmade goods e-commerce store for men.

Sign-up for a 15-day free trial of Automational or schedule a personal demo at http://www.automational.com.

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About Automational
Automational is a sales and marketing technology that is 100% tailored for small business, empowering small business owners and employees to unleash their potential as a smart marketer. Leveraging the power of ClickDimensions’ enterprise-grade technology within a platform designed specifically for SMBs, Automational helps automate sales processes and marketing campaigns that strategically engage existing customers, qualify prospects, organize data and nurture leads, ultimately driving more sales with greater efficiency.

With Automational, small business owners and employees can continue to do what they do best – run their businesses – while finding comfort in knowing that no sales opportunities are falling through the cracks or passing them by. To learn more, visit Automational.com and follow @Automational on Twitter.

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Jennifer Blackburn
AR|PR
+1 (855) 300-8209
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@automational
since: 12/2013
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