Blackbaud K-12 Publishes eBook to Improve Inbound Marketing Practices

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Leading inbound marketing professionals share best practices for attracting new students and visitors to private school websites

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By understanding the school’s online presence and learning how to improve it, the school has the ability to enhance their efforts to attract website visitors that fit their target audience.

Blackbaud, Inc., the leading provider of software and services for the global philanthropic community, today released an eBook to help private schools develop best practices for inbound marketing campaigns. The eBook provides tips for schools to audit their websites to ensure it is a high function inbound marketing engine.

Written by Scott Allenby, director of communications and marketing at Proctor Academy, and Hans Mundahl, founder of Hans Mundauhl & Associates, The Complete Guide to Inbound Marketing for Private Schools offers easy, actionable steps for improving private schools’ digital presence and admission efforts. Allenby and Mundahl demonstrate how every school has the ability to perform a step-by-step audit of its website to make meaningful progress in attracting more potential students, donors and visitors to their website.

“By understanding the school’s online presence and learning how to improve it, the school has the ability to enhance their efforts to attract website visitors that fit their target audience,” Allenby said. “Private schools can utilize this eBook to make their websites an effective communication tool that delivers compelling content and is optimized for search engine success.”

Blackbaud’s Inbound Marketing Guide explores:

  • Understanding a school’s online presence, goals and mission
  • Reaching and expanding target audience
  • Utilizing a call-to-action
  • Optimizing a school’s website to cater to their visitor’s needs
  • Creating a plan for long-term success

“Private schools are constantly searching for innovative ways to reach potential students, parents and donors,” said Travis Warren, president of Blackbaud’s K-12 Private Schools Group. “We are proud to be able to give them the tools and guidance to develop a path to successfully communicate and reach their target audiences.”

For more information about Blackbaud’s K-12 Private Schools Group, visit

About Blackbaud
Serving the worldwide philanthropic community for 35 years, Blackbaud (NASDAQ: BLKB) combines innovative software, services, and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to power the passion of approximately 35,000 customers, including nonprofits, K-12 private and higher education institutions, healthcare organizations, corporations, foundations, and other charitable giving entities. The company offers a full spectrum of cloud and on-premise solutions, as well as a resource network that empowers and connects organizations of all sizes. Blackbaud's portfolio of software and services supports nonprofit fundraising and relationship management, eMarketing, advocacy, accounting, payments and analytics, as well as grant management, corporate social responsibility, and education. Organizations use Blackbaud technology to raise, invest, manage, and award more than $100 billion each year. Recognized as a top company, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit

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