Fashion Retailer Pioneer snapped up by Big Data tech start-up

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Big Data For Humans has today announced the appointment of David Wilkinson as a Non-Executive Director.

Big Data For Humans has today announced the appointment of David Wilkinson as a Non-Executive Director. David Wilkinson is a highly experienced director having spent over 20 years in various C-Suite roles at Harrods Ltd, Selfridges, Kurt Geiger and TVOE. Most recently, as retail director for Salam Studio and Stores who operate multi and mono-brand department stores in the Middle East.

Peter Ellen, CEO of Big Data For Humans, welcomes David’s appointment by saying:
“I am delighted to welcome David to Big Data For Humans. I first met David when he was at Selfridges, and he was a key force in revolutionising the luxury department store business model. I then tracked his career through Kurt Geiger and onto leadership positions in a number of global brands. His insight and pragmatism will be invaluable to Big Data For Humans as we consolidate our position as ‘the Customer Marketing Platform’ for Omni-channel personalized experiences in the travel and retail sectors.”

Since launching in 2014, Big Data For Humans software has helped leading retailer and travel companies use actionable customer insights to increase the lifetime value of their customers. Their clients include supermarkets, leading fashion and luxury retailers and airlines. Their unique approach to data science automation has been likened to the workings of a social network and is both powerful and incredibly easy to use. Its roots lie in Peter Ellen’s experience in retail marketing and merchandising combined with high-performance computing background of co-founder Steven Rose. Ellen previously co-founded Maxymiser (acquired by Oracle in 2015) and Fopp (acquired by HMV in 2005).

For more information, visit http://www.bigdataforhumans.com

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Carolyn Wensley
@bd4hcorp
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