Poised For Strategic Growth, All Terrain Announces Addition Of April Quealy As Creative Director

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Adding to its newly expanded Executive Team, All Terrain, an 18-year agency specializing in experiential marketing, welcomes April Quealy as creative director. Quealy will lead the agency's creative function to deliver strategic experiential solutions that elevate clients' brands.

“We are thrilled to have identified April as a creative professional with not only a versatile background and expertise, but also the style, sensibility and pioneering spirit, that will help fuel the agency’s next chapter of success and recognition.”

On the heels of recent additions to its executive team, All Terrain, an 18-year agency specializing in experiential marketing, announced today the hiring of April Quealy as creative director.

Quealy will lead all of the agency’s creative offerings including development of creative campaign concepts and experiential marketing solutions, design and production services, and digital and social media campaign extensions.

“At the core of any great agency is the ability to deliver truly strategic thinking and dynamic creative content that elevates our clients’ brands,” said Brook Jay, co-founder and CMO of All Terrain. “We are thrilled to have identified April as a creative professional with not only a versatile background and expertise, but also the style, sensibility and pioneering spirit, that will help fuel the agency’s next chapter of success and recognition.”

Quealy joins All Terrain most recently from Legacy Marketing Partners where she led a large team in the ideation and articulation of experiential events across a number of industries—developing concepts for Marc Jacobs, Whole Foods, Absolut Vodka and numerous other Pernod Ricard portfolio brands. Prior to that, she served as the Creative Director of Branding and Communications at TOMY Toys where she earned experience in digital, PR, packaging, and merchandising design on a global scale.

In addition to creative responsibilities, Quealy will serve on the Leadership Team and contribute to the overall strategic direction of the agency under the leadership of Rick Miller who was recently established as President of All Terrain. “I could not be more thrilled to be joining All Terrain at this particular time in its long history. I strongly believe in the agency’s vision and recognize that there is best-in-class talent in place to develop powerful creative and innovative solutions for our clients.” said Quealy.

About All Terrain
All Terrain is a strategic experiential marketing agency, paving the way with a new experiential marketing model for a constantly evolving consumer and marketplace. With 18 years of expertise in experience design, All Terrain easily conceptualizes and executes programs that create meaningful and authentic connections between brands and consumers, in both real world and digital environments. All Terrain has worked with many widely known brands, including The Illinois Lottery, Treasury Wine Estates, The Cosmopolitan of Las Vegas, EJ Gallo, Kellogg's and Anheuser-Busch.

All Terrain is a certified women-owned business that has been recognized five times in the Inc. 500 | 5000 list of the most rapidly growing privately held companies. For more information about All Terrain, please visit http://www.allterrain.net or call Rick Miller at 312.588.3707.

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Sarah Eck
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