Atlanta, GA (PRWEB) March 14, 2016
Tony Quin, founder and board chairman of SoDA, the Society of Digital Agencies, and CEO of IQ Agency, today released the first chapter of his new book "Decoding Modern Marketing".
The mission of this book is to explain how all the pieces of modern marketing work together and what business leaders need to focus on.
As Tony Quin says, “In my experience many business leaders, especially those in midsize companies, don’t really understand the complex and confusing world that modern marketing has become. That’s why it’s time for a book that connects the dots.”
Chapters that will be released each month are:
Ch. 1 – Develop the Plan
Ch. 2 – Create the Brand
Ch. 3 – Connect with Consumers
Ch. 4 – Cultivate Consumers
Ch. 5 – Convert Consumers
Ch. 6 – Maximize Lifetime Value
Ch. 7 – Build the System
Ch. 8 – Operate the System
Ch. 9 – Make a Marketing Culture
Ch. 10 – Marketing Tech
As Quin goes on to say, “Anyone trying to steer a company today needs to understand how the new marketing works. That takes a big picture view, which is what this book tries to deliver.”
About Tony Quin:
With a background as an award winning writer, director and producer of network TV shows and commercials in Los Angeles, Tony Quin founded IQ Agency in 1995. IQ has won the Grand Prix at the Cannes Cyber Lions as well as five Webbys. Born and educated in the UK, Tony is also the founder of SoDA (the Society of Digital Agencies) and board chairman. He was awarded the American Marketing Association Marketer of the Year in 2011.
SoDA, The Society of Digital Agencies:
Formed in 2007, SoDA serves as a network and voice for the most respected digital agencies around the globe, which are creating the future of marketing and digital experiences. Membership is by invitation only (only 14% of applicants are elected) and members come from more than 35 countries across six continents. http://www.sodaspeaks.com
IQ is an integrated advertising agency specializing in digital. Since 1995 the agency has been recognized as an innovator with awards such as the Cannes Lions Cyber Gran Prix. Agency clients include GEICO, Yamaha, Equifax, Wells Fargo and Holland America Lines among others. http://www.iqagency.com
For more information:
Call Kevin Smith